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Strategic Marketing Director
1 month ago
A leading real estate developer seeks a seasoned Strategic Marketing Director to spearhead the marketing strategy for their residential projects in APAC. The ideal candidate will develop and execute comprehensive marketing plans to drive sales and maximize visibility.
About Your Company
The hiring company is a renowned real estate developer known for creating innovative, sustainable residential communities across APAC. With a focus on exceptional design, cutting-edge amenities, and a deep commitment to the local environment, the company has established a reputation for delivering unparalleled living experiences for its discerning clientele.
Responsibilities:
- Develop and execute comprehensive marketing strategies to drive sales and maximize visibility for the company's residential real estate projects.
- Oversight of all marketing collateral, including digital and print advertising, website content, brochures, and promotional materials, ensuring consistent brand messaging.
- Management of the residential project marketing budget, allocating resources effectively across different channels to achieve the desired return on investment.
- Collaboration with the sales team to align marketing initiatives with the target audience and sales goals, providing insights and data-driven recommendations.
- Monitoring market trends, competitor activities, and customer preferences to identify opportunities for innovative marketing approaches that differentiate the company's residential offerings.
- Development and maintenance of strong relationships with industry partners, such as real estate agents, media outlets, and influencers, to expand the reach and impact of marketing campaigns.
- Analyzing campaign performance metrics, customer feedback, and market data to continuously optimize marketing strategies and tactics, ensuring the achievement of sales targets.
- Leadership and mentorship of a team of marketing professionals, fostering a collaborative and results-oriented work environment.
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field; Master's degree preferred.
- 5-7 years of experience in residential real estate marketing, with a proven track record of successful campaign execution.
- Excellent understanding of the local real estate market, customer behavior, and effective marketing channels.
- Strong analytical and data-driven decision-making skills, with the ability to translate insights into actionable marketing plans.
- Exceptional communication, presentation, and stakeholder management skills.
- Proficient in the use of marketing automation tools, CRM systems, and data analysis software.
- Experience in leading and developing high-performing marketing teams.
- Excellent command of written and spoken English; fluency in Mandarin is an advantage.
- Ability to work independently and as part of a team in a fast-paced environment.
