Strategic Marketing Leader
1 day ago
Deliveroo's Mission
Deliveroo is a leading food delivery and on-demand service company that connects consumers, restaurants, shops, and riders. Our goal is to transform the way you shop and eat by bringing the neighbourhood to your door.
The Role
We are seeking a Senior Marketing Manager to join our team in Hong Kong. The successful candidate will have a proven track record in delivering brand and business growth through innovative marketing strategies. S/he will work closely with the Marketing Director and collaborate with other marketing leads as well as cross-functional teams to deliver best-in-class growth strategies and promotion campaigns.
Key Responsibilities
- Supports the Marketing Director in developing marketing strategies across brand, media, customer acquisition and retention, platform growth initiatives, and marketing partnerships.
- Represents Marketing and the voice of Hong Kong customers in local management team.
- Collaborates with global brand and marketing team to localise and implement global brand in Hong Kong.
- Plans, implements, monitors, and measures marketing activities against budgets in accordance with the company's strategic objectives.
- Uses data to enhance conversion funnel at each stage and optimise user experience and product UI.
- Analyses and measures the marketing effectiveness and efficiencies of all ATL and BTL marketing channels and makes quick and effective strategy adjustments or strategy recommendations based on data and user feedback.
- Grows the team by assessing current and future skill gaps based on business goals and growth plans.
Requirements
- Proven experience with Hong Kong food delivery and on-demand service categories.
- Proven track record in delivering growth across multiple customer segments and successfully launching new verticals.
- Proficiency in data-informed decision making processes, performance-based marketing approach, and executing multi-channel ATL and BTL marketing campaigns.
- Minimum 10 years experience in marketing with demonstrated financial results and business impact.
- Strong business acumen, result-oriented, and obsessed with data.
- Fluency in English and Chinese (Cantonese) is a must.
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