Strategic Brand Planning Leader
23 hours ago
- Main Responsibilities:
Develop and execute brand strategies that support the business goals of Shangri-La. Analyze and extract consumer insights through data and research to lead end-to-end planning and execution of marketing campaigns across omnichannel touchpoints and influencer marketing. - Key Skills and Experience:
Proven track record of developing brand strategies, guidelines, creatives, and content. Expertise in translating brand vision to impactful brand communication, activation, and experiences. Solid experience in brand governance management and project management skills with a proven track record. - Requirements:
An excellent analytical, critical thinker with an expert-level understanding of branding, business, and strategic planning. Ability to work effectively in ambiguity, adapt to changing priorities, and drive with urgency. Effective team leader with strong intellectual agility, interpersonal skills, and organizational savvy to build strong collaborative relationships with a diverse range of partners.
About the Role:
This is a unique opportunity for a strategic brand planning leader to join Shangri-La and drive the development of brand strategies that support the business goals. The successful candidate will have a proven track record of developing brand strategies, guidelines, creatives, and content, and will be able to translate brand vision to impactful brand communication, activation, and experiences.
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