Strategic Marketing Leader for Wealth Exploits

22 hours ago


Hong Kong, Central and Western District, Hong Kong SAR China HSBC Full time

We are seeking a strategic marketing leader to drive the Asia Wealth ambition of HSBC.



Key Responsibilities

The primary accountability of this role is to develop and implement marketing plans and programmes to support the Asia Wealth ambition of HSBC.



Marketing Strategies


  • Formulate marketing strategies and implementing marketing initiatives to reinforce the HSBC brand, focusing on cross-continuum wealth proposition, wealth marketing of products and solutions, thought leadership, and events.
  • Drive awareness, acquisition, and usage of HSBC Premier, Premier Elite, and GPB cross continuum.
  • Promote HSBC wealth management solutions through paid, owned, and earned media, and establish partnerships where relevant to maximize value.
  • Apply internal and external insights and data points to develop and execute Customer Marketing strategies to achieve the business and brand objectives.
  • Manage a disciplined approach to measuring performance, linking business and customer results to all initiatives, perform analysis on campaigns to understand what is driving results.


Accountabilities for Business, Customers, and Stakeholders


  • Lead and identify market opportunities to support delivery of the HSBC Asia wealth strategy.
  • Develop and articulate a deep understanding of customer needs through external research and internal data for Wealth propositions.
  • Identify and work with key stakeholders to gain buy-in and ensure that marketing programmes and campaigns are effectively delivered and measured by all areas of the business.
  • Identify and ensure implementation of the assigned marketing strategies and plans.


Leadership & Teamwork


  • Own relationships on behalf of Marketing Function with all proposition and product stakeholders.
  • Lead on strategic areas assigned within the Marketing team, ensuring that the appropriate level of Marketing support is provided to these solution sets.


This role requires a customer-centric approach, commercial acumen, and experience in driving business growth through marketing strategies and initiatives.



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