Senior Marketing Manager, Wealth
2 months ago
HSBC is seeking a highly skilled Senior Marketing Manager to join our Wealth team. As a key member of our marketing function, you will be responsible for developing and implementing marketing plans and programs to support the Asia Wealth ambition of HSBC.
Key Responsibilities:- Develop and implement marketing strategies to promote cross-continuum wealth propositions of HSBC, including wealth marketing of products and solutions, thought leadership, and events.
- Formulate marketing initiatives to drive awareness, acquisition, and usage of HSBC Premier, Premier Elite, and GPB cross continuum, as well as deeper understanding and take-up of HSBC wealth products and solutions.
- Promote HSBC wealth management solutions through paid, owned, and earned media, and establish partnerships to maximize value.
- Apply internal and external insights and data points to develop and execute customer marketing strategies to achieve business and brand objectives.
- Manage marketing creative development and governance, including stakeholder, agency/supplier, and budget management of designated campaigns and areas.
- Measure performance, linking business and customer results to initiatives, and analyze campaigns to understand drivers of results.
- Coordinate with the rest of the team in assigned focus areas, relating to team governance and submissions.
- Ensure marketing communications uphold the highest standards within the bank.
- Support innovation projects and embrace agile ways of working.
- Commitment to putting the customer at the heart of all strategic thinking and implementation of activities.
- Extensive consumer marketing experience at a management role, ideally with brand market experience.
- Strong business acumen and willingness to learn banking industry knowledge.
- Strong strategic and analytical capability, with hypothetical thinking and sound judgment.
- Experienced team leader, able to work in diverse cultures across countries and departments, with strong stakeholders management skills and excellent relationship building skills.
- Experienced in project management, driving for greater value through smart application of resource.
- Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment.
- Ability to think innovatively, shaping and communicating new concepts.
- Excellent language skills – English, Chinese, Cantonese/Putonghua – both spoken and written.
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