Digital Marketing Strategist

1 month ago

Hong Kong, Central and Western District, Hong Kong SAR China Ogilvy Full time
About the Role

As a Digital Marketing Strategist at Ogilvy, you will play a critical role in driving our social media presence and developing effective marketing strategies that resonate with our clients.

Responsibilities
  • Contribute to the development of cross-discipline social media campaigns, collaborating with teams from public relations, direct marketing, advertising, and shopper marketing.
  • Monitor and analyze online trends and consumer behavior using various social media listening tools.
  • Develop and execute social media strategies that align with business objectives.
  • Craft compelling content and manage community engagement across multiple platforms.
  • IDentify key influencers and develop outreach strategies to drive brand awareness.
  • Analyze campaign performance using data-driven insights and adjust strategies accordingly.
Requirements
  • Bachelor's degree or equivalent in a related field with a strong academic record.
  • Minimum 2 years of experience in China social media marketing, primarily with WeChat and Weibo, with additional platforms beneficial. Experience with KOL marketing is also preferred.
  • Strong understanding of China's digital marketing landscape, including trends, best practices, and case studies, particularly in luxury brands.
  • Stay up-to-date on current and emerging media platforms in Mainland China and their usage patterns.
  • Fluency in Mandarin and English, both written and spoken.
  • Excellent communication and problem-solving skills, with the ability to think creatively and critically.
  • Multitasking and project management skills, with a proven ability to work efficiently in fast-paced environments.
  • Collaborative mindset with a willingness to learn from and appreciate cultural differences.
Benefits
  • Competitive salary: $80,000 - $110,000 per annum, depending on experience.
  • Ogilvy offers a comprehensive benefits package, including health insurance, retirement plans, and paid time off.
  • Opportunities for professional growth and development, with access to training programs and networking events.
  • A dynamic and inclusive work environment that celebrates diversity and promotes creativity.
About Ogilvy

Ogilvy is a global creative agency that sparks game-changing ideas through collaboration, integrity, and self-expression. Our mission is to create a better future for all by building powerful teams with purpose and leaving a positive impact on the world.

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