Digital Performance Marketing Lead
1 day ago
GroupM, the world's largest media investment company, is part of WPP. Our global presence spans one in every three ads you see worldwide.
We're seeking a skilled Digital Performance Marketing Lead to join our team at GroupM APAC.
Fostering diversity and inclusion is crucial to us, as we believe our people are our greatest strength.
This role reports directly to the Associate Director - Biddable.
Key Responsibilities:- Oversee strategy, planning, implementation (ad operations), and reporting of digital campaigns across multiple brands.
- Set expectations and deliver on multiple projects simultaneously.
- Ensure timely hitting of Performance KPIs for all brands, demonstrating the value of biddable platforms to clients and internal teams.
- Maintain a knowledge-sharing forum for continuous learning and growth.
- Collaborate with cross-functional teams, including clients, internal teams, and media owners.
What You'll Achieve:
- In three months: Understand agency & GroupM Nexus team setup, client performance requirements, and digital ad operations.
- Implement seamless workflow processes for performance-based campaigns and ad operations, including tagging through DCM, Sizmek, Nielson, AIS, Mediaplex etc.
- Client management and custodianship of pure performance accounts.
- Efficiently manage performance team resources across core local account teams.
- Establish trust with in-market teams, guiding and mentoring them for greater success.
- Understand opportunities to streamline and consolidate processes.
- Sound understanding of all biddable platforms on an operational/implementation level.
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