Digital Marketing Lead

5 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Classy Wheeler Limited Full time

Job Title: Digital Marketing Lead

Classy Wheeler Limited, a leading telecom carrier and IT solutions company, is seeking an experienced Digital Marketing Lead to develop and execute innovative marketing strategies. This role requires at least 6 years of B2B marketing experience in the telecommunications or IT industry.

Responsibilities:

  • Analyze market trends and competitor activity to inform strategic decisions on product positioning and pricing.
  • Develop and execute multi-channel marketing campaigns to drive acquisition and retention goals.
  • Collaborate with internal departments to create customer-oriented marketing programs, including program documentation, system setup, sales training, and customer communication.
  • Establish and track key performance indicators (KPIs) to measure campaign success.
  • Conduct regular performance reviews with sales channels to fine-tune sales approaches and marketing programs for improved results.
  • Collect customer feedback and continuously improve customer communications.

Requirements:

  • Bachelor's degree in Marketing or related field.
  • At least 6 years of relevant B2B marketing experience, preferably in telecommunications or IT.
  • Strong project management skills, attention to detail, and ability to meet tight deadlines.
  • Creative, positive-thinking individual with good business sense, analytical abilities, and presentation skills.
  • Proficient in MS Office applications (MS Word, Excel, PowerPoint).
  • Good command of written and spoken English and Cantonese.

Estimated Salary: $80,000 - $120,000 per annum, depending on qualifications and experience. This figure is based on national averages for similar roles in the industry.



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