Digital Marketing Lead
5 days ago
Job Title: Digital Marketing Lead
Classy Wheeler Limited, a leading telecom carrier and IT solutions company, is seeking an experienced Digital Marketing Lead to develop and execute innovative marketing strategies. This role requires at least 6 years of B2B marketing experience in the telecommunications or IT industry.
Responsibilities:
- Analyze market trends and competitor activity to inform strategic decisions on product positioning and pricing.
- Develop and execute multi-channel marketing campaigns to drive acquisition and retention goals.
- Collaborate with internal departments to create customer-oriented marketing programs, including program documentation, system setup, sales training, and customer communication.
- Establish and track key performance indicators (KPIs) to measure campaign success.
- Conduct regular performance reviews with sales channels to fine-tune sales approaches and marketing programs for improved results.
- Collect customer feedback and continuously improve customer communications.
Requirements:
- Bachelor's degree in Marketing or related field.
- At least 6 years of relevant B2B marketing experience, preferably in telecommunications or IT.
- Strong project management skills, attention to detail, and ability to meet tight deadlines.
- Creative, positive-thinking individual with good business sense, analytical abilities, and presentation skills.
- Proficient in MS Office applications (MS Word, Excel, PowerPoint).
- Good command of written and spoken English and Cantonese.
Estimated Salary: $80,000 - $120,000 per annum, depending on qualifications and experience. This figure is based on national averages for similar roles in the industry.
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