Digital Marketing and Business Development Lead
6 days ago
Job Description
We are seeking a highly skilled Digital Marketing and Business Development Lead to join our team at Dah Sing Bank. This is an exciting opportunity for a marketing professional with a strong background in digital marketing and business development to drive growth and expansion across all channels.
Main Responsibilities:
- Liaise with advertising agencies, production houses, and vendors to develop and execute corporate campaigns and marketing collateral that align with the bank's corporate identity.
- Collaborate with multiple stakeholders to facilitate sign-off processes and ensure all integrated marketing activities meet objectives.
- Support the Marketing Communications master plan to deliver smooth campaign execution.
- Coordinate marketing strategies with cross-functional teams and manage marketing budgets effectively.
- Maintain a strong and consistent brand image across online and offline marketing channels.
- Analyze the effectiveness of current marketing initiatives and optimize accordingly.
Key Skills and Qualifications:
- Degree holder in related disciplines with relevant professional qualifications.
- A minimum of 7 years of experience in marketing and business development.
- Proficiency in digital marketing tools, including SEM, SEO, Facebook marketing, Google Ads, web analytics, and content management.
- Strong understanding of product and marketing campaign development cycles, preferably in the general insurance or banking industry.
- Excellent interpersonal, presentation, and coordination skills.
- Good command of both written and spoken English and Chinese.
Compensation and Benefits
The estimated annual salary for this position is around HKD 720,000 - HKD 1,080,000 based on market standards, depending on experience and qualifications. Additionally, we offer a comprehensive benefits package, including medical coverage, retirement plans, and training opportunities.
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