Digital Marketing and Business Development Lead

1 month ago


Hong Kong, Central and Western District, Hong Kong SAR China Dah Sing Bank Full time

Job Description

We are seeking a highly skilled Digital Marketing and Business Development Lead to join our team at Dah Sing Bank. This is an exciting opportunity for a marketing professional with a strong background in digital marketing and business development to drive growth and expansion across all channels.

Main Responsibilities:

  • Liaise with advertising agencies, production houses, and vendors to develop and execute corporate campaigns and marketing collateral that align with the bank's corporate identity.
  • Collaborate with multiple stakeholders to facilitate sign-off processes and ensure all integrated marketing activities meet objectives.
  • Support the Marketing Communications master plan to deliver smooth campaign execution.
  • Coordinate marketing strategies with cross-functional teams and manage marketing budgets effectively.
  • Maintain a strong and consistent brand image across online and offline marketing channels.
  • Analyze the effectiveness of current marketing initiatives and optimize accordingly.

Key Skills and Qualifications:

  • Degree holder in related disciplines with relevant professional qualifications.
  • A minimum of 7 years of experience in marketing and business development.
  • Proficiency in digital marketing tools, including SEM, SEO, Facebook marketing, Google Ads, web analytics, and content management.
  • Strong understanding of product and marketing campaign development cycles, preferably in the general insurance or banking industry.
  • Excellent interpersonal, presentation, and coordination skills.
  • Good command of both written and spoken English and Chinese.

Compensation and Benefits

The estimated annual salary for this position is around HKD 720,000 - HKD 1,080,000 based on market standards, depending on experience and qualifications. Additionally, we offer a comprehensive benefits package, including medical coverage, retirement plans, and training opportunities.



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