Digital Product Development Lead

2 days ago

Hong Kong, Central and Western District, Hong Kong SAR China Classy Wheeler Limited Full time

About Us

Classy Wheeler Limited is a renowned major digital and media solutions provider in Hong Kong, dedicated to delivering innovative products and exceptional customer experiences.

Estimated Salary: HK$150,000 - HK$250,000 per year

Job Description

We are seeking an experienced Senior Product Manager to join our team. As a key member of our product development team, you will be responsible for driving innovation and organic growth in product development with product design, data, and architecture teams.

  • Stay up-to-date with the competitive landscape and evolving market needs, user research, and identify product positioning.
  • Monitor user feedback and performance results to prioritize and ensure features and tasks are delivered as expected.
  • Conduct monthly product/service analysis to identify areas for improvement and sharpen product ecosystem and customer experience.
  • Develop and improve product architecture for penetration and engagement, maximizing the reach and value of every touchpoint from all organic channels to overall page experiences in the ecosystem.
  • Collaborate with business teams to provide product/digital solutions and strengthen the framework for penetration, retention, and monetization strategy.
  • Translate requirements into PRD/URS documentation including epic, user story, flow diagrams, success metrics, scope of work with data collection, risk management, and monitoring mechanism. Lead end-to-end product lifecycle from conception, defining KPIs, through to go-to-market plan and systematic monitoring.

Candidates with less experience may be considered for Assistant Product Manager roles.

Additional Responsibilities

  • Maximize overall advertising performance; support Ad Tech integration; provide Analytics insights to advertising teams, and work with cross-functional teams within the organization.
  • Initiate and optimize digital advertising products to maximize Key Performance Indicators (KPIs), such as STR and Inventory.
  • Maintain Ad Product Design and Tech Integration from requirement to delivery in a Global Approach.
  • Document and maintain knowledge of ad ops and ad tech-related information for internal teams.
  • Manage and optimize the end-to-end operation flow from uploading materials to optimization and reporting between external and internal advertising teams.
  • Conduct and optimize Regional and Local Programmatic Campaigns to meet KPIs and expectations.
  • Work closely with Supply-Side Platforms (SSPs) and all partner platforms to monitor and maximize ad yield performance.

Requirements

  • Degree holder in Information Technology, Computer Science, Marketing, or related disciplines.
  • At least 6 years of experience in digital product management, with experience in roadmaps for penetration growth.
  • Ability to communicate key goals and create momentum for projects across teams with competing priorities in a dynamic environment.
  • Strong analytical skills and proven ability for data-driven decision-making, defining qualitative and quantitative research, and measurement plans.
  • Experience in ASO, SEO, Firebase, Information Architecture, and Frontend Architecture.
  • Strong conceptual thinking and digital product design sense.
  • Good understanding of OTT, payment technology, payment channels, and industry players in APAC.
  • Experience in marketing automation and attribution platforms, user journeys, and UI/UX patterns required for success.
  • Proficiency in Figma, Miro, JIRA, or other project management tools.
  • Digital-savvy and knowledgeable about the latest digital trends.
  • Excellent communication and presentation skills in English, Mandarin, and Cantonese.

About You

  • Degree holder in Information System or Marketing-related disciplines.
  • At least 5 years of experience in Digital Performance with a proven track record in campaign optimization.
  • Strong Analytical, Client-Facing, and communication skills.
  • Strong in data analytics and providing effective recommendations.
  • Understanding of the Programmatic landscape and audience data value.
  • Familiarity with Ad Verification and header bidding is a plus.
  • Self-motivated, proactive, project leading experience, and willingness to learn new technology.
  • Strong presentation, interpersonal, and communication skills.
  • Excellent command of both spoken and written English and Chinese.

How to Apply

Please submit your application with your resume and cover letter to Classy Wheeler Limited. We look forward to hearing from you

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