Digital Marketing and Partnership Leader

9 hours ago


Hong Kong, Central and Western District, Hong Kong SAR China Hong Kong Trade Development Council Full time
Job Summary

We are seeking a highly skilled Digital Marketing and Partnership Leader to join our Corporate Communications & Marketing Department at the Hong Kong Trade Development Council.

About Us

The Hong Kong Trade Development Council is a statutory organisation promoting Hong Kong's external trade. We are looking for a dynamic and high-caliber professional to help us achieve our business goals through effective digital marketing and partnership strategies.

Key Responsibilities
  • Develop and execute comprehensive digital content plans to promote our business objectives
  • Manage the creation and maintenance of engaging digital content for our GoGBA platforms
  • Collaborate with internal departments, agencies, and external stakeholders to drive digital product enhancement and content optimisation
  • Work closely with technical and content teams to deliver high-quality digital projects on time and within budget
  • Analyse data to provide actionable insights for digital platform optimisation and performance reporting
  • Formulate and implement digital initiatives to build brand awareness, drive traffic, and generate conversions
  • Help define business requirements, operational metrics, and key performance indicators for our digital properties
Requirements
  • University graduate with a minimum of 8 years of experience in digital content sourcing, editing, and maintenance, as well as project management and online marketing communications
  • Excellent writing and editing skills in English and Chinese (traditional and simplified)
  • Proven track record of managing all aspects of a successful digital product lifecycle
  • Experience in managing websites, apps, WeChat, and analytics tools will be an advantage
  • Strong organisational, project management, and planning skills; able to prioritise multiple tasks under tight deadlines while maintaining work quality
  • Adept at marketing analytics with strong skills in digital and social analytics tools
  • Excellent communication skills and ability to work effectively as part of a team
What We Offer

Salary: HKD $120,000 - HKD $180,000 per annum, commensurate with qualifications and experience. A competitive remuneration package, including annual leave, medical and dental benefits, will be offered.



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