Marketing Leader for Exhibitions and Digital Business
3 days ago
We are seeking a seasoned Marketing Leader to spearhead our Exhibitions and Digital Business Department. This role will focus on driving marketing campaigns and initiatives for our trade and public fairs, while maintaining the brand image of HKTDC through consistent messaging and visual identity.
About UsThe Hong Kong Trade Development Council is a statutory organisation dedicated to promoting Hong Kong's external trade. We strive to foster a dynamic and high-calibre work environment that encourages innovation and collaboration.
Key Responsibilities- Lead and manage a team of marketing professionals to develop and execute strategic marketing plans for HKTDC trade and public fairs.
- Maintain and enhance the brand image of HKTDC through consistent messaging, visual identity, and brand guidelines.
- Plan, create, and manage integrated marketing campaigns across various channels, including digital marketing, social media, email marketing, advertising, and public relations.
- Create compelling and persuasive marketing content, including website copy, press materials, promotional materials, and social media posts.
- University graduate with a minimum of 8 years' solid managerial experience in marketing communications and related fields.
- Strong inclination and understanding of Hong Kong's economy, trade, and business arena, covering various industries, markets, and business opportunities.
- Excellent command of written and spoken English and Chinese, with fluency in Putonghua.
- Proficiency in digital marketing techniques and tools, including SEO, SEM, social media platforms, and email marketing software.
HK$250,000 - HK$400,000 per annum, commensurate with qualifications and experience.
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