Digital Sales Strategy and Marketing Manager

4 weeks ago

Hong Kong, Central and Western District, Hong Kong SAR China Marriott International Full time

As a seasoned Digital Sales Strategy and Marketing Manager at Marriott International, you will play a pivotal role in executing the company's e-commerce strategies effectively. This position is responsible for implementing solutions to drive revenue growth and customer engagement across various digital channels.

The ideal candidate will possess strong marketing and sales skills, with a proven track record of success in driving business results through digital marketing initiatives. You will work closely with cross-functional teams to develop and execute comprehensive digital marketing plans that meet business objectives.

A key responsibility of this role will be to manage day-to-day activities for social media channels, ensuring consistent branding and messaging across all platforms. You will also participate in online conversations to build brand visibility, customer satisfaction, and marketing/ecommerce support.

This role helps build direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference, increase market share, and build broader portfolio and brand awareness. You will assist with building deep partnerships with the marketing team to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization.

In terms of education and experience, the ideal candidate should hold a 2-year degree from an accredited university in eCommerce, Marketing, Business Administration or related major, with 4 years of experience in sales, marketing, digital, eCommerce or related professional area; hospitality marketing or agency experience preferred. Alternatively, a 4-year bachelor's degree in eCommerce, Marketing, Business Administration or related major, with 2 years of experience in sales, marketing, digital, eCommerce or related professional area; hospitality marketing or agency experience preferred.

Digital Strategy Execution

The Digital Sales Strategy and Marketing Manager will verify hotels' e-commerce strategies are effectively implemented in the online platform, ensure compliance and participation in company promotions and eCommerce channels, promote and protect brand equity, understand the working relationships between sales, revenue, and F&B, demonstrate knowledge of job-relevant issues, products, systems, and processes, and execute annual marketing plans to budget, in consultation with General Managers, Food and Beverage leaders, Operations leaders, Sales & Revenue leaders, and eCommerce leaders.

Marketing and Communication Partnership

You will partner with Operations, Food & Beverage, and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel, act as a liaison between the marketing department and advertising agency on tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions, partner with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups, verify all advertising for the hotel in digital channels is in alignment with brand voice, facilitate social media engagement and updating content in local digital channels (hotel website, travel sites), engage in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and respond accordingly.

Addition Responsibilities

You will maintain frequent, active engagement with Digital leads to verify alignment, pull-through, and 2-way communication about status, performance evaluation, opportunities, and issues related to online programs and initiatives, focus on supporting region-wide digital engagement via social media (Facebook, Twitter, Sina Weibo, WeChat), facilitate social media engagement, Hotel Website content update (especially for Food & Beverage outlets), and updating content in other digital channels (hotel websites), support the execution of promotions campaign in F&B, weddings, spa, rooms, and conferences through relevant social media channels.

MARriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law. The estimated salary for this role is $80,000 - $120,000 per year, depending on location and experience.

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