Digital Acquisition Marketing Leader

11 hours ago


Hong Kong, Central and Western District, Hong Kong SAR China AMEX Full time
About the Role

We are seeking a highly skilled Digital Acquisition Marketing Leader to join our team at AMEX. As a key member of our marketing organization, you will be responsible for driving new card acquisition through digital channels.

Job Description

As a Digital Acquisition Marketing Leader, you will lead the development and execution of strategies to drive online channel performance. Your responsibilities will include optimizing prospect journey and acquisition microsites, collaborating with Product teams and Brand & Loyalty to meet and exceed acquisition targets, managing online banner development and content update, supporting and managing eApply (digital acquisition journey) update and maintenance, and conducting weekly/monthly targeted channels performance tracking.

Required Skills and Qualifications

To be successful in this role, you will need to have 3+ years solid digital marketing experience, a degree in marketing or business related disciplines, solid digital marketing knowledge on Social Media platform, Search and Display Media, and strong Will to Win and passion to drive solid business results.

Benefits

At AMEX, we offer competitive base salaries ($120,000 - $180,000 per year), bonus incentives, support for financial-well-being and retirement, comprehensive medical, dental, vision, life insurance, and disability benefits, flexible working model with hybrid, onsite or virtual arrangements depending on role and business need, generous paid parental leave policies, free access to global on-site wellness centers staffed with nurses and doctors, free and confidential counseling support through our Healthy Minds program, and career development and training opportunities.



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