Strategic Digital Marketing Leader for Wealth and Personal Banking

1 month ago


Hong Kong, Central and Western District, Hong Kong SAR China HSBC Full time
About HSBC

HSBC is a global banking and financial services company with a presence in over 80 countries. Our goal is to open up a world of opportunity by providing our customers with borderless banking and world-class wealth management through best-in-class, mobile-first capabilities and exceptional people.

Salary

The estimated annual salary for this position is between $120,000 and $180,000, depending on experience.

Job Description

We are seeking a highly experienced Strategic Digital Marketing Leader to join our team in Wealth and Personal Banking. This is a 12-month contract role with the possibility of extension.

As a Strategic Digital Marketing Leader, you will be responsible for leading the development and implementation of digital marketing strategies across various channels, including search, display, programmatic, social, native, affiliates, and aggregators.

You will work closely with cross-functional teams, including Marketing, Data & Analytics, Risk, Compliance, Legal, CyberRisk, and Global, Regional, and Local teams to drive commercial outcomes, implement digital marketing capability, onboard new tech platforms, and manage partner relationships.

Your key responsibilities will include:

  • Reporting line into Senior Manager, Marketing Technology responsible for Marketing Technology across global markets
  • Managing key stakeholders are Global Head of Digital Marketing, Global Head of WPB Marketing, Global Head of MarTech and Platforms, Global Head of Data & Analytics
  • Understanding local marketing team's needs in terms of digital marketing & MarTech and supporting them to drive their business needs
  • Driving MarTech education across the organization
  • Supporting MarTech transformation efforts, driving solutions, requirements, and identifying use cases
  • Driving execution of MarTech projects end-to-end
  • Troubleshooting issues with cross-functional teams and driving resolution to minimize business impact
  • Proactively seeking innovative areas to help grow the marketing capabilities and enable business solutions
Required Skills and Qualifications

To be successful in this role, you will need to have:

  • 5+ years of experience in digital marketing, product management, or marketing/advertising technology
  • Experience in key digital channels such as search, display, programmatic, social, native, affiliates, and aggregators
  • Ability to apply MarTech to drive customer lifecycle or marketing automation, while understanding the value it brings & ability to explain to stakeholders
  • Understanding of the use of data and analytics in deriving customer value
  • Passion for the customer and obsession with customer outcomes
  • Experience launching or driving adoption of products, demonstrating knowledge of customer needs
  • Previous experience working in Financial Services, Insurance, or FinTech companies is a plus
  • Ability to work cross-functionality is a must and the candidate ideally should have experience working directly with Legal, Risk, Compliance, CyberRisk, Product, and/or Business Development teams
  • Highly collaborative and familiar with Agile working methodologies
  • Proven experience in using data and customer insights to drive optimisation towards acquisition goals
  • Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment
Benefits

We offer a range of benefits, including competitive salaries, comprehensive health insurance, retirement savings plans, and opportunities for professional development and growth.



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