Digital Marketing Director

3 weeks ago


Hong Kong, Central and Western District, Hong Kong SAR China King Deux Search & Consulting Full time
About the Role

King Deux Search & Consulting is a specialized executive search firm offering bespoke talent solutions across financial services and commerce. We are committed to finding the right opportunity for our candidates, while also leaving a lasting legacy beyond the hiring process.

Job Overview

We are seeking an experienced Digital Marketing Director to join our esteemed client's team in Hong Kong. This role will focus on managing marketing and public relations efforts for their prestigious shopping mall, driving footfall and enhancing the brand image.

Key Responsibilities
  • Lead a small team of professionals responsible for executing on-ground events and PR strategies
  • Manage relationships with external agencies handling social media and digital marketing initiatives
  • Develop and implement comprehensive event calendars and promotional campaigns to drive sales and enhance the mall's brand image
  • Devise effective PR strategies, including media relations, influencer outreach, and community engagement
  • Monitor and analyze marketing performance metrics to optimize campaigns and strategies
  • Collaborate cross-functionally with leasing, operations, and other departments to ensure a cohesive tenant and customer experience
  • Manage marketing budgets and allocate resources efficiently
  • Stay abreast of industry trends and emerging best practices to continuously innovate the mall's marketing approach
Requirements
  • Bachelor's degree in Marketing, Communications, or a related field
  • 8-10 years of experience in a similar role within the retail/shopping mall industry
  • Candidates from PR/integrated marketing communications agencies are highly encouraged to apply
  • Proven track record in planning and executing successful marketing communications campaigns and events
  • Strong project management and team leadership skills
  • Excellent communication and presentation abilities, with the confidence to liaise with internal and external stakeholders
  • Proficiency in data analysis and performance reporting
  • Fluency in English, Cantonese, and Mandarin
What We Offer

The successful candidate can expect a competitive salary of HK$50-75K, commensurate with experience. If you're a motivated and experienced professional looking to take your career to the next level, we encourage you to apply.



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