Senior Sales and Marketing Leader

6 days ago


Hong Kong, Central and Western District, Hong Kong SAR China HSH Group The Peninsula Hong Kong Full time
Key Responsibilities
The successful candidate will have a proven track record of driving group revenue and marketing initiatives in a senior leadership role. Key accountabilities include:
• Overseeing and guiding the company's sales, marketing, revenue, branding, communications, digital, and social media strategies to support business objectives.
• Leading and instilling capabilities within the Sales and Marketing teams at Head Office and all operations to align with the globalisation vision.
• Leveraging technologies, market research, and customer intelligence to understand guest and potential guest needs and preferences to increase loyalty, drive revenue, and uncover opportunities in new markets.
• Developing strategies to increase guest acquisition, deepen guest engagement with the brand, and drive loyalty (with a focus on The Peninsula business).
• Planning and overseeing all digital marketing strategies, including monetization of appropriate digital space.
• Monitoring, analyzing, and overseeing hotels' revenue management performance to ensure hotels achieve RevPAR and other revenue performance targets, including Food and Beverage and SPA etc.
• Safeguarding and strategically developing The Peninsula brand and image to enhance global awareness and reputation, further unlocking the brand's potential through appropriate strategic adjacencies.
• Overseeing the Shopping Arcades' CRM Programme, brand marketing strategies, and unlock collaborations and partnerships to successfully deliver improvements across customer satisfaction, retention, and engagement to drive shopping arcade leasing revenue and to increase brand awareness and overall hotel revenue.
• Identifying, developing, and fostering strong relationships with appropriate luxury brands for potential strategic brand partnerships, collaborations, or sponsorships.



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