Strategic Business Development Lead
15 hours ago
As a key member of the Dah Sing Financial Group team, you will be responsible for developing and implementing strategies to improve the quality and profitability of high net worth segments.
Key Responsibilities:- Segment Strategy Formulation: Develop and implement effective business and marketing plans to drive growth in the HNW segment portfolio, focusing on customer acquisition, cross-selling, and retention.
- Customer Insight Analysis: Conduct thorough analysis of customer behavior and needs, leveraging market research and customer profiling to inform actionable initiatives.
- Product and Channel Collaboration: Work closely with product and channel teams to develop and execute holistic sales and service strategies that meet the evolving needs of high-value customers.
- Sales and Marketing Planning: Plan, implement, and monitor sales activities, marketing campaigns, and customer events to achieve business targets and enhance customer experience.
- Platform Development: Collaborate with counterparts to drive the development of user-friendly and cost-effective sales and service platforms that improve customer touchpoints.
- Leadership and Guidance: Provide coaching and guidance to subordinates to ensure they are equipped to perform their roles effectively.
- Minimum 10 years of experience in marketing, preferably in prestige customer segment marketing, and in banking field.
- Excellent communication and interpersonal skills.
- Strong quantitative and analytical skills.
- Self-motivated and detail-oriented.
- Good command of written and spoken English and Chinese, including Putonghua.
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