Asia Marketing Strategy Lead
1 day ago
Campaigns Marketing Manager, APAC is a pivotal role in driving customer-focused marketing campaigns that elevate brand awareness and contribute to sales growth across Asia. The ideal candidate will lead the planning and execution of multi-channel campaigns, blending creative storytelling with data-driven insights to deliver measurable impact.
About the Job
This is an exciting opportunity for a motivated marketing professional eager to create impactful campaigns from the ground up. As a key team member, you'll play a central role in shaping our future growth in Asia, collaborating across teams to deliver campaigns that not only capture attention but also build lasting relationships with our customers.
Responsibilities
- Plan, execute, and optimize full funnel B2B and D2C marketing campaigns that align with commercial objectives and regional priorities.
- Lead the development and execution of Account-Based Marketing (ABM) campaigns, collaborating closely with sales to identify and target high-value accounts and ensuring content and messaging are tailored to the needs of each account.
- Collaborate with internal teams to enhance and optimize our regional eCommerce presence, focusing on improving the customer journey, boosting online conversions, and driving sales growth.
- Devise, manage, and execute digital marketing campaigns, including paid social, PPC, SEO, and email marketing, ensuring best practices, strong targeting, and maximum ROI.
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