Marketing Manager, CRM Lead

1 day ago


Hong Kong, Central and Western District, Hong Kong SAR China FWD Insurance Full time
About the Role

FWD Insurance is seeking a skilled Marketing Manager, CRM Lead to join our team. In this role, you will be responsible for identifying market segment opportunities and formulating cross-selling/up-selling strategies.

You will work closely with key stakeholders to develop cross-selling models and manage strategic projects/business programs. Your primary objective will be to design and build end-to-end customer journeys and strategies for acquisition, cross-selling, up-selling, and customer engagement/retention.

To succeed in this role, you will need strong analytical, problem-solving, and project management skills. You should have a bachelor's degree and at least 6 years of experience in marketing, preferably in banking or insurance. CRM experience in Salesforce is a plus, as well as proficiency in MS Word, Excel, and PowerPoint.

We offer a competitive package, including 5-day work, 20-22 days annual leave, and excellent learning and development opportunities.



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