Senior Marketing Manager, Amazon B2B Payments

6 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Amazon Hong Kong Service Company Limited - D41 Full time
About the Role

We are seeking a highly skilled Senior Marketing Manager to join our Amazon B2B Payments & Lending team in Hong Kong. As a key member of our global marketing team, you will be responsible for developing and executing marketing strategies to drive awareness and adoption of our lending products in China.

Key Responsibilities
  • Develop go-to-market strategies and define the on-going marketing roadmap for China, in collaboration with other marketers across the globe, to meet WW Amazon Lending program goals.
  • Manage the marketing plans, execution of programs, and budget supporting third-party lenders; own quarterly marketing performance reviews with third-party lenders.
  • Execute global marketing campaigns to drive awareness and adoption of China lending products.
  • Build robust test and learn plans to optimize online customer experience to drive new customer adoption and engagement.
  • Analyze performance of marketing channels and campaigns across the market, customer segment, and lifecycle stages, seeking ways to improve performance and deliver insights to key stakeholders.
  • Consult and partner with market- and UX-research for user insights to impact marketing programs and collaborate with internal teams across businesses and functions to deliver results.
  • Collaborate with global marketing and PR teams to bring lending into customer messaging and media strategies.
  • Present complex information in a clear and concise manner to leadership both verbally and in writing.
About the Team

The Amazon B2B Payments & Lending Marketing team focuses on generating awareness, driving adoption, and encouraging usage of payment, invoicing, and financing products, and also supports the education of customers on product/features usage in conjunction with other relevant B2B features and tools that improve their user experience.

Requirements
  • 6+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
  • Experience building, executing, and scaling cross-functional marketing programs
  • Bachelor's degree
  • Highly organized, ability to complete a high volume of tasks and projects with little to no guidance and tight deadlines
Preferred Qualifications
  • Experience using any of SQL or other analytical tools for conducting data analysis
  • Experience with customer segmentation, profiling, and targeting
  • Experience communicating results to senior leadership


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