Marketing and Partnership Development Lead

6 days ago


Hong Kong, Central and Western District, Hong Kong SAR China AIA International Limited. Full time

About AIA International Limited

We're committed to helping our customers live Healthier, Longer, Better Lives. As part of our marketing, distribution & partnership team, you'll play a vital role in advancing this mission.

Our team is responsible for delivering purpose-led brand positioning and messaging across all channels, inspiring meaningful connections with customers, partners, and other stakeholders. If you believe in making a positive impact, read on.

About the Role

This position provides channel sales, digital and marketing communication support to Partnership Distribution in a timely manner with quality delivery. Key responsibilities include:

  • Channel Proposition & Marketing
    • Support campaign management and communication for Partnership Distribution (PD) channel, covering Banks / brokerage / IFA (Retail and HNW) / strategic partners.
    • Develop an effective O2O strategy to engage partner's customers and existing or new customers and attract them to digital platforms.
    • Leverage customer touchpoints in AIA HK's and/or partner's digital ecosystem to trigger communication that drives purchase behavior based on customer digital behaviour and analytics.
    • Measure, analyze and optimize marketing efforts regularly to drive traffic, engagement, and leads.
    • Plan and monitor the relevant marketing budget to ensure effective allocation of resources.
  • Channel Engagement & Communication
    • Plan and implement sales promotion activities and events for partners and/or customers to support channel(s) in achieving sales target.
    • Monitor and analyze the effectiveness and performance of the sales tactical campaigns, providing strategic recommendation for business growth and improvement.
    • Ensure partnership distribution channel requirements are properly communicated to internal departments and external partners.
    • Maintain seamless communication to keep our partners informed of the company changes/initiatives that meet business needs.
  • People Management
    • Provide guidance to teammates and work collaboratively within PD and other internal stakeholders to ensure timely and quality delivery of marketing and distribution activities.
    • Manage the progress of team deliverables to ensure timely and quality outcomes.
    • Perform other responsibilities and duties periodically assigned by immediate manager in order to meet business requirements.

Minimum Job Requirements:

  • University / College graduate plus minimum 10 years relevant experience.
  • Experienced in channel marketing is a must.
  • Creative mind set.
  • Customer-oriented service.
  • High proficiency in written English and Chinese.
  • Good communication, presentation and interpersonal skills.
  • Insurance product knowledge.
  • Strong project management and financial analytical skills.
  • Good timeline management skill.

Others:

  • You are required to obtain the relevant license(s) if your job involves regulated activities.


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