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Marketing Partnership Manager

1 week ago

Hong Kong, Central and Western District, Hong Kong SAR China BOC Group Life Assurance Company Limited Full time

The Strategic Marketing Director at BOC Group Life Assurance Company Limited will be responsible for driving the company's marketing strategy forward by developing and managing effective marketing partnerships.

Responsibilities:

  • Marketing Partnerships: Identify, evaluate, and establish strategic partnerships with key stakeholders, including brands, influencers, and other relevant entities.
  • Co-Marketing Initiatives: Collaborate with partners to design and execute co-marketing initiatives that drive brand visibility and customer engagement.
  • Service Quality Management: Monitor service quality and ensure that the concierge offers bespoke recommendations, exclusive offers, and curated experiences to enhance client satisfaction and loyalty.
  • Event Planning: Organize and manage exclusive events, product launches, and VIP experiences for high-value clients.
  • Cross-Functional Alignment: Work closely with sales, product, and customer service teams to align marketing efforts with overall business goals.
  • Performance Measurement: Track, measure, and analyze the performance of partnership marketing initiatives.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • At least 8 years of experience in partnership marketing, business development, or a related role.
  • Proven track record of developing and managing successful marketing partnerships.
  • Creative thinker with the ability to develop innovative marketing strategies.
  • Strong negotiation and relationship management skills.
  • Excellent communication and interpersonal skills.