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Agency Growth Manager

1 week ago

Hong Kong, Central and Western District, Hong Kong SAR China MiQ Full time

MiQ seeks a seasoned professional to drive programmatic revenue growth and deepen partnerships with global holding agencies in Hong Kong. As an Agency Growth Manager, you will play a critical role in positioning MiQ's programmatic solutions as the go-to choice for agencies seeking data-driven, automated, and scalable advertising strategies.

Responsibilities:
  • Programmatic Adoption
    • Drive adoption of MiQ's programmatic solutions across assigned holding agencies, focusing on GroupM, Publicis, Omnicom, Dentsu, Havas and so on.
    • Craft tailored proposals that align with agency/client KPIs, leveraging MiQ's strengths in data integration, audience targeting, and cross-channel measurement.
    • Exceed quarterly targets by expanding existing accounts and identifying new opportunities in Hong Kong's competitive market.
  • Agency Partnership Building
    • Build trusted relationships with senior agency leaders (Heads of Programmatic, Trading Desks, Media Directors) to position MiQ as a strategic partner.
    • Educate stakeholders on MiQ's proprietary technology, including our self-serve platform, AI-driven optimization, and privacy-compliant data solutions.
  • Market Expertise
    • Serve as a programmatic expert, sharing trends (e.g., CTV, cookieless solutions) and insights to differentiate MiQ in agency conversations.
    • Partner with MiQ's analytics team to deliver post-campaign insights that prove ROI and fuel long-term agency loyalty.
  • Collaboration & Innovation
    • Work with MiQ's trading, product, and client success teams to ensure seamless campaign execution and innovation.
    • Advocate agencies need internally to shape product roadmaps and market-specific strategies.
  • Industry Representation
    • Represent MiQ at industry events, panels, and agency workshops to amplify our leadership in programmatic advertising.
Requirements:
  • Background:
    • 5+ years in programmatic advertising sales or agency account management, with a focus on holding companies (GroupM, Publicis, etc.) in Hong Kong/APAC.
    • Proven success selling programmatic solutions (DSPs, PMPs, CTV) and managing multi-million-dollar agency accounts.
    • Deep knowledge of the programmatic ecosystem, including ad tech (DSPs/SSPs), data partnerships, and attribution modeling.
  • Skills & Certifications:
    • Strong consultative selling skills with the ability to articulate complex programmatic concepts to non-technical stakeholders.
    • Proficiency in analyzing campaign performance metrics and translating them into compelling narratives.
    • Familiarity with Salesforce, Tableau, or similar tools.
    • Google Ads, DV360, Trade Desk Edge Academy, or IAB certifications.
  • Education & Language:
    • Bachelor's degree in Marketing, Business, or related field.
    • Fluency in English required; Cantonese or Mandarin proficiency is a plus.