Marketing Brand Lead
1 day ago
King Deux Search & Consulting is a specialized executive search firm dedicated to delivering bespoke talent solutions for financial services and commerce. We are committed to not only finding the right opportunity for our candidates but also leaving a lasting legacy that extends beyond the hiring process.
Role SummaryWe are seeking a dynamic and experienced Marketing Brand Lead to spearhead the overall brand, marketing, and communications strategies for our organization. Reporting directly to the CEO, this in-house role will be responsible for elevating our brand presence and positioning across multiple touchpoints.
Key Responsibilities- Brand Ecosystem Management: Oversee the company's comprehensive digital ecosystem, including the website, LinkedIn, social media platforms, and owned media outlets.
- Content Strategy Development: Create and execute engaging, cross-channel content strategies (e.g., content calendars, campaigns) to enhance our brand visibility and thought leadership.
- Thought Leadership Opportunities: Secure high-profile speaking opportunities for senior management team members at industry conferences, summits, and events.
- Media Outreach: Proactively pitch and secure media coverage, interviews, and thought leadership placements for our leadership.
- Industry Association Involvement: Identify and facilitate our involvement in relevant industry associations, business networks, and communities (e.g., Web3, fintech, luxury, retail).
- Team Leadership: Lead and mentor a team of 4 marketing and PR professionals (2 in China, 2 in Hong Kong) to ensure seamless execution of initiatives.
- Performance Monitoring: Monitor and analyze the performance of marketing and PR efforts, providing data-driven recommendations for continuous improvement.
- Brand Image Management: Uphold and strengthen our brand image, DNA, and values in all marketing and communications activities.
- Cross-Functional Collaboration: Collaborate closely with cross-functional teams to align marketing and PR strategies with overall business objectives.
- Experience: Minimum 8 years of progressive experience in PR, marketing, or branding, preferably in the technology, luxury, or consumer retail sectors.
- Communication Skills: Excellent written and verbal communication skills in English (native or equivalent proficiency) are a must; Chinese is a bonus but not required.
- Media Relations: Proven track record of securing high-impact media coverage and building strong media relationships.
- Team Management: Demonstrated experience in leading and managing a team of marketing and PR professionals.
- Digital Marketing Tools: Proficiency in digital marketing tools, analytics, and content management platforms.
- Data-Driven Approach: Strategic mindset with the ability to conceptualize and execute data-driven brand-building plans.
- International Vision: International vision and exposure, with a deep understanding of global business dynamics.
- Purposeful Storytelling: Passion for storytelling and leveraging technology to drive brand growth and engagement.
The estimated annual salary for this role is approximately $120,000-$180,000, depending on location and qualifications.
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