Senior Brand Marketing Manager

2 weeks ago

Hong Kong, Central and Western District, Hong Kong SAR China De'Longhi Group Full time

Job Title: Senior Brand Executive

Job Summary:

We are seeking a highly motivated and experienced Senior Brand Executive to join our team at De'Longhi Group. The successful candidate will be responsible for driving an integrated 360 sales and marketing plan for our brands on all E-Commerce platforms.

Key Responsibilities:

• Develop a comprehensive annual planning for digital marketing campaigns and partnership initiatives with key strategic customers
• Collaborate with the brand team to create social content aligned with the brand direction
• Work with creative agencies to develop a yearly content plan and monthly content details
• Align with the brand team for advertising budget and target audience, and work with advertising agencies to create monthly advertising plans
• Review advertising effectiveness and refine to improve ROI with advertising agencies on a monthly basis
• Manage social media accounts for assigned brands
• Collect consumer insights (social listening) and share with the brand team for future brand revisions
• Design insight-driven topics and execute live streaming broadcasts to engage with target audiences
• Enhance Omni-channel brand experiences
• Occasionally support brand event operations

E-Commerce Marketing:

• Optimize brand visibility on all E-Commerce platforms through regular store checks and collaboration with the brand team
• Work with the brand team to optimize brand and product search on all E-commerce platforms
• Maximize brand USP features and utilize online campaign materials to engage shoppers from online to in-store levels
• Develop yearly plans for all E-commerce platforms with the sales team
• Create new brand flagship shops on potential E-commerce platforms
• Align with trade marketing managers for both E-commerce and other retailers' promotions
• Review investment/promotion effectiveness by analyzing store consumer data
• Connect with HK corporates to drive e-sales

Communication:

• Develop yearly plans for all E-commerce platforms with the sales team
• Create new brand flagship shops on potential E-commerce platforms
• Align with trade marketing managers for both E-commerce and other retailers' promotions
• Review investment/promotion effectiveness by analyzing store consumer data
• Connect with HK corporates to drive e-sales

Requirements:

• Bachelor's degree holder
• 5 years' brand marketing work experience
• Passionate in coffee/consumer appliances category
• Strong team work spirit
• Good influencing skill
• Open-minded and creative to drive innovative ideas
• Bold to drive pioneer ideas in market
• Persistently and consistently to drive results
• Fluent spoken and written English and Chinese

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