Marketing Manager Brand Strategy

2 weeks ago

Hong Kong, Central and Western District, Hong Kong SAR China HSBC Full time

Unlock New Opportunities

HSBC is seeking a high-calibre Marketing Manager Brand Strategy & Programmes to join our team. This role will support the development and implementation of different brand programmes in the region, in line with the brand strategy.

Key Responsibilities

  • Geographical remit across all markets in the ASP region
  • Accountable to the Senior Marketing Manager, Brand Strategy & Programmes (ASP)
  • Responsible for each of the lines business in the ASP region in achieving their vision and objectives through marketing activity
  • Deliver this through unlocking market opportunities through insights, marketing science, data and analytics, creativity and innovation
  • Support the Senior Marketing Manager, Brand Strategy & Programmes to develop and implement various brand programmes in the region in line with the brand strategy
  • Working closely with business and marketing partners, assist on forming brand strategy by contributing to competitive analysis, brand audits, brand articulation design concept, visual identity and guidelines development etc.
  • Providing insights and proactive recommendations on market research, industry analysis and trend forecasts
  • Work with local markets to drive local in-country brand programmes ensuring fit with Group brand positioning and purpose
  • Support XLOB collaboration on different brand activities to drive a consistent brand message across HSBC
  • Support in producing and amplifying brand content for paid and owned channels in collaboration with Group brand and Communications team
  • Work with other teams to unearth relevant and topical insights to inform content development and strategy
  • Work with agency partners to create compelling, brand and business stories
  • Be a customer champion and adopt agile ways of working

Requirements

  • Modern marketing professional with understanding of latest developments in the marketing and media world
  • Have depth of both classical and contemporary channels
  • Have a penchant for learning
  • Understand the use of data and analytics in deriving customer value
  • Be passionate about the customer and be obsessed with customer outcomes
  • Degree level qualification in marketing and/or business studies preferred
  • Strong communicator with excellent command of spoken and written English
  • Minimum 5 years of marketing experience with relevant exposure to brand and planning (either in-house or agency side)
  • Can demonstrate an ability to develop high-quality, award-winning marketing communications and an inherent understanding of brand and its impact across all channels and audiences
  • Understanding the branding business, which includes brand tracking, equity and brand programme performance and optimization
  • Good understanding of technology developments and emerging consumer and industry trends
  • Can demonstrate the ability to be a self-starter with energy and drive in a challenging and dynamic environment
  • Ability to think innovatively, shaping and communicating new concepts
  • Experience of working with teams over multiple sites and geographies
  • Ability to distil complex business and customer environment into simple, strategically sound and insight-led stories

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