Brand Strategy Specialist

7 days ago

Hong Kong, Central and Western District, Hong Kong SAR China AIA International Limited. Full time
About the Role

We are seeking a highly skilled Brand Strategy & Excellence Specialist to join our Marketing team at AIA International Limited. As a key member of our team, you will play a vital role in upholding our brand image by executing integrated marketing campaigns and ensuring high-quality marketing materials that adhere to AIA's Brand Guidelines.

Key Responsibilities:
  • Develop and implement well-rounded social media campaigns across multiple platforms, including Facebook, Instagram, WeChat, XiaoHungShu, and LinkedIn.
  • Construct engaging, platform-native content for online channels, including blog posts, videos, and infographics.
  • Engage with our online community, responding to comments and messages promptly and expertly.
  • Work closely with cross-functional teams, including Customer and Growth Marketing, Corporate Communications, and Strategic Alliances, to align social media efforts with broader marketing strategies.
  • Stay updated on the latest trends in social media, platform updates, and standard methodologies in the industry.
  • Collaborate with agencies, including creative and media agencies, as well as other vendors such as design houses, event companies, production houses, and printers.
Requirements:
  • Minimum of 5 years of proven marketing experience, with a focus on social media management, preferably within financial institutions.
  • Proven capability to successfully implement coordinated marketing strategies in line with business objectives, using an understanding of target audience, brand positioning, and messaging.
  • Excellent written and verbal communication skills in Chinese and English.
  • Capacity to navigate a fast-paced and dynamic social media landscape.
  • Understanding of Brand Guidelines and reputation management in the social sphere.
What We Offer:

As a Brand Strategy & Excellence Specialist at AIA International Limited, you will have the opportunity to work with a talented team of professionals who are passionate about creating a healthier, more sustainable future for everyone. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.

If you are a motivated and creative individual who is passionate about marketing and social media, we encourage you to apply for this exciting opportunity.

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