Digital Brand Acquisition Specialist

2 months ago


Hong Kong, Central and Western District, Hong Kong SAR China Sun Life Full time
Job Description

Sun Life is seeking a highly skilled Digital Brand Acquisition Specialist to join its Asia team. This key position requires a digitally savvy professional who is highly analytical and results-oriented.

Key Responsibilities
  • Develop and lead the paid digital marketing acquisition strategy to drive revenue through digitally acquired leads.
  • Build digital brand presence through optimizing and improving performance of paid media assets.
  • Define best practice & governance process, in-line with the digital enablement of the business / regional strategy.
  • Orchestrate and spearhead a streamlined view of all paid media activities across each market, creating baseline performance measurements, reporting and cadence of our current state.
  • Design and deliver a systematic approach for tracking and improving performance of our paid digital advertising spend across the region.
  • Understand key competitors and their overall paid SEM strategy to ensure our activities best position Sun Life for digital acquisition success.
Requirements
  • University graduate or above, in any type of relevant discipline with the requisite professional experience and expertise in similar roles and enterprise context.
  • 6+ years professional experience.
  • Success in working across cultural, geographical, and political lines.
  • Passionate about acquisition marketing, growth, digital marketing and eCommerce / digital lead conversion.
Specialized Knowledge
  • Understanding the use and application of key metrics relevant to the role; utilizing data and analytics, drawing insights and creating compelling business reports.
  • Campaign management across Google Adwords, Bing, Facebook Business Manager and Data Management Platforms; creating and leading Brand and Product Marketing, Lead Gen and Demand Gen programs.
  • Understanding CRMs, database segmentation strategies and marketing technologies; leveraging First-Party, Second-Party and Third-Party Data for marketing campaigns.
  • Agile marketing knowledge or agile methodologies is useful.
  • Digital Marketing best practices.
  • Comfortable with both quantitative and qualitative data, as well as textual and visual information design.
  • Stellar presentation, management and communication skills, with the ability to influence.
Problem Solving
  • Competency in analytical thinking, creative exploration, and effective problem solving.
  • Ability to find patterns and commonalities on problems and challenges.
  • Ability to articulate and leverage insights and data as part of the decision making process.
  • Client/ user-focused and human-centred with passion to improve Client Experience delivery, Brand proposition and engagement, Client digital relationships, adoption and loyalty, and overall business success/ growth.


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