Digital Brand Acquisition Specialist
2 weeks ago
Elevate Sun Life's digital brand presence and drive paid digital acquisition campaigns in Asia.
The ideal candidate will have a strong understanding of paid digital advertising, lead management, and CRM systems, with hands-on experience in managing marketing budgets and evaluating results.
Key Responsibilities:
- Develop and lead the paid digital marketing acquisition strategy for Asia
- Build and optimize digital brand presence through paid media assets
- Define best practices and governance processes for digital marketing initiatives
- Manage and improve paid digital marketing campaigns across Asia
- Collaborate with business partners to evaluate and optimize lead management programs
Requirements:
- 6+ years of professional experience in digital marketing and lead generation
- Strong analytical and problem-solving skills, with experience in data analysis and campaign optimization
- Excellent communication and project management skills, with experience in leading cross-functional teams
- Proficiency in paid digital advertising platforms, including Google Adwords and Facebook Business Manager
What We Offer:
- A competitive salary and benefits package
- A dynamic and supportive team environment
- Opportunities for professional growth and development
About Sun Life:
- We are a leading insurance and financial services company with a strong presence in Asia
- We are committed to delivering exceptional customer experiences and driving business growth through innovative digital marketing strategies
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