Digital Brand Acquisition Specialist

2 weeks ago


Hong Kong, Central and Western District, Hong Kong SAR China Sun Life Full time
Sun Life Digital Brand Acquisition Specialist

Elevate Sun Life's digital brand presence and drive paid digital acquisition campaigns in Asia.

The ideal candidate will have a strong understanding of paid digital advertising, lead management, and CRM systems, with hands-on experience in managing marketing budgets and evaluating results.

Key Responsibilities:

  • Develop and lead the paid digital marketing acquisition strategy for Asia
  • Build and optimize digital brand presence through paid media assets
  • Define best practices and governance processes for digital marketing initiatives
  • Manage and improve paid digital marketing campaigns across Asia
  • Collaborate with business partners to evaluate and optimize lead management programs

Requirements:

  • 6+ years of professional experience in digital marketing and lead generation
  • Strong analytical and problem-solving skills, with experience in data analysis and campaign optimization
  • Excellent communication and project management skills, with experience in leading cross-functional teams
  • Proficiency in paid digital advertising platforms, including Google Adwords and Facebook Business Manager

What We Offer:

  • A competitive salary and benefits package
  • A dynamic and supportive team environment
  • Opportunities for professional growth and development

About Sun Life:

  • We are a leading insurance and financial services company with a strong presence in Asia
  • We are committed to delivering exceptional customer experiences and driving business growth through innovative digital marketing strategies


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