Senior Manager, User Acquisition Specialist
4 weeks ago
User Acquisition Roadmap
Develop and refine a strategic user acquisition roadmap aligned with business objectives and market-specific dynamics across markets, with a focus on app marketing strategies.
Team Leadership
- Lead and mentor a team of acquisition specialists, providing guidance, support, and performance coaching to drive results in app marketing and paid acquisition.
- Oversee the planning, execution, and optimization of paid acquisition campaigns across channels such as Google Ads, Facebook Ads, Instagram Ads, and other relevant platforms, with a specific focus on app marketing tactics.
App Marketing Strategies
- Develop and implement app marketing strategies to drive app installs, engagement, and conversions, leveraging channels such as in-app advertising, affiliates, and mobile ad networks.
- Conduct market research and competitive analysis to identify growth opportunities, market trends, and competitive threats in each market, with a focus on capturing market potentials and improving market share.
Performance Optimization
- Drive continuous improvement in ROAS performance through data-driven insights, A/B testing, and campaign optimization strategies, with a strong funnel conversion concept and experience in full funnel marketing strategy from awareness to conversion.
- Foster a culture of test & learn within the acquisition team, encouraging experimentation, hypothesis testing, and iterative improvements to acquisition strategies and tactics.
Reporting and Collaboration
- Manage acquisition budgets effectively across markets, ensuring optimal allocation and alignment with business goals and KPIs for app marketing and paid acquisition.
- Generate regular performance reports and dashboards to track key metrics, analyze campaign performance, and provide actionable insights to senior leadership, showcasing expertise as T-shaped marketers specializing in paid advertising.
Requirements
- Bachelor's degree in marketing, business, or a related field; MBA or advanced degree preferred.
- 8+ years of experience in user acquisition, growth marketing, or digital marketing roles, with a focus on paid acquisition and app marketing.
- Proven track record of driving revenue growth and optimizing ROAS across multiple markets, with expertise in capturing market potentials and improving market share.
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