Digital Acquisition Manager

7 days ago


Hong Kong, Central and Western District, Hong Kong SAR China China CITIC Bank International Limited Full time
Job Title: Digital Acquisition Manager

China CITIC Bank International Limited is seeking a highly skilled Digital Acquisition Manager to join our team. As a key member of our digital banking team, you will be responsible for driving digital growth and innovation across our major digital platforms.

Key Responsibilities:
  • Develop and implement analytics reports to track customer behavior and generate actionable insights to inform digital business decisions.
  • Design and launch effective digital engagement campaigns to improve campaign response rates, product penetration, and sales conversion.
  • Manage owned digital assets to deliver exceptional customer experiences across our digital platforms.
  • Support User Acceptance Testing (UAT) for new digital projects and initiatives.
  • Work closely with internal and external stakeholders to ensure smooth implementation of new product launches in compliance with internal guidelines and regulatory requirements.
Requirements:
  • Degree holder in Finance, eCommerce, Computer Science, or Data Analytics.
  • Minimum 4 years of relevant experience in banking/finance industry, preferably in digital banking/Fintech development.
  • Experience in website/mobile app content management/CRM or data analytical tools is preferred.
  • Methodologies and coding skills to track website traffic and analytical report generation are a bonus.


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