Senior Manager, User Acquisition Lead
4 days ago
Crypto.com is seeking a highly experienced Senior Manager, User Acquisition to lead our user acquisition efforts and drive growth across our global markets. As a key member of our growth team, you will be responsible for developing and executing strategic user acquisition plans, leading a team of acquisition specialists, and overseeing the planning, execution, and optimization of paid acquisition campaigns.
Key Responsibilities:- Develop and refine a strategic user acquisition roadmap aligned with business objectives and market-specific dynamics.
- Lead and mentor a team of acquisition specialists, providing guidance, support, and performance coaching to drive results in app marketing and paid acquisition.
- Oversee the planning, execution, and optimization of paid acquisition campaigns across channels such as Google Ads, Facebook Ads, and other relevant platforms.
- Develop and implement app marketing strategies to drive app installs, engagement, and conversions, leveraging channels such as in-app advertising, affiliates, and mobile ad networks.
- Conduct market research and competitive analysis to identify growth opportunities, market trends, and competitive threats in each market.
- Drive continuous improvement in ROAS performance through data-driven insights, A/B testing, and campaign optimization strategies.
- Foster a culture of test & learn within the acquisition team, encouraging experimentation, hypothesis testing, and iterative improvements to acquisition strategies and tactics.
- Manage acquisition budgets effectively across markets, ensuring optimal allocation and alignment with business goals and KPIs for app marketing and paid acquisition.
- Generate regular performance reports and dashboards to track key metrics, analyze campaign performance, and provide actionable insights to senior leadership.
- Bachelor's degree in marketing, business, or a related field; MBA or advanced degree preferred.
- 8+ years of experience in user acquisition, growth marketing, or digital marketing roles, with a focus on paid acquisition and app marketing.
- Proven track record of driving revenue growth and optimizing ROAS across multiple markets.
- Strong leadership and team management skills, with experience leading and developing high-performing teams.
- Expertise in paid advertising platforms such as Google Ads, Facebook Ads, and other relevant channels.
- Experience with app marketing strategies, including app store optimization (ASO), in-app advertising, and mobile ad networks.
- Analytical mindset with the ability to interpret data, analyze trends, and make data-driven decisions.
- Excellent communication and presentation skills, with the ability to effectively communicate complex ideas and strategies to senior leadership and cross-functional teams.
Crypto.com is a global cryptocurrency platform that serves over 80 million customers. Our vision is to accelerate the adoption of cryptocurrency through innovation and empower the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.
We are an equal opportunities employer and are committed to creating an environment where opportunities are presented to everyone in a fair and transparent way. We value diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team.
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