Brand Marketing Manager

4 weeks ago


Hong Kong, Central and Western District, Hong Kong SAR China The Hong Kong University of Science and Technology Full time

Job Opportunity

The Hong Kong University of Science and Technology (HKUST) is seeking a highly skilled professional to support the Brand Marketing Team in building a strong international and local brand image. The successful candidate will play a key role in developing and executing brand and marketing strategies to reach target audiences and achieve the University's mission and vision.

Key Responsibilities:

  • Develop and execute comprehensive brand and marketing strategies to engage with defined target audiences and achieve the University's objectives.
  • Collaborate with cross-functional teams to drive brand-building campaigns and events, conduct research, and develop marketing materials.
  • Develop and maintain relevant University guidelines to ensure brand consistency across all platforms.
  • Lead creative marketing development to drive desired target responses, including multimedia production.
  • Measure and report performance of marketing campaigns.
  • Stay up-to-date with the latest marketing trends and best practices.
  • Manage the team budget and be adaptable to emerging requirements.

Requirements:

The ideal candidate will have a bachelor's degree or above in brand, marketing, communications, or a related field, with 8-10 years of post-qualification experience in developing original ideas and executing brand campaigns. Strong analytical and creative skills, excellent communication and IT skills, and a proven track record of success in marketing are essential. The appointee should be reliable, well-organized, and able to prioritize and meet multiple deadlines in a fast-paced environment.

What We Offer:

The University offers a competitive salary, fringe benefits, and a gratuity upon successful completion of the contract. We are an equal opportunities employer and are committed to our core values of inclusiveness, diversity, and respect.



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