Senior Brand Marketing Manager
3 weeks ago
Job Title: Senior Brand Marketing Manager
Job Summary:
We are seeking a Senior Brand Marketing Manager to join our team at Shangri-La. The ideal candidate will have a proven track record in brand marketing development and a strong understanding of consumer engagement campaigns and activation.
Key Responsibilities:
- Analyse and extract consumer insights through data and research to lead end-to-end planning and execution of marketing campaigns.
- Develop brand strategies, guidelines, creatives, and content that support business goals.
- Plan and execute consumer quantitative and qualitative research to drive good decision-making.
- Manage projects and rally partners and external agencies to deliver high-quality work.
- Demonstrate an entrepreneurial mindset and adapt to changing priorities.
Requirements:
- 8-10 years of relevant experience in brand marketing development.
- Expert-level understanding of branding, business, and strategic planning.
- Excellent analytical, critical thinking, and communication skills.
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