Senior Brand Marketing Manager

1 week ago

Hong Kong, Central and Western District, Hong Kong SAR China Shangri-La Full time

Job Title: Senior Brand Marketing Manager

Job Summary:

We are seeking a Senior Brand Marketing Manager to join our team at Shangri-La. The ideal candidate will have a proven track record in brand marketing development and a strong understanding of consumer engagement campaigns and activation.

Key Responsibilities:

  • Analyse and extract consumer insights through data and research to lead end-to-end planning and execution of marketing campaigns.
  • Develop brand strategies, guidelines, creatives, and content that support business goals.
  • Plan and execute consumer quantitative and qualitative research to drive good decision-making.
  • Manage projects and rally partners and external agencies to deliver high-quality work.
  • Demonstrate an entrepreneurial mindset and adapt to changing priorities.

Requirements:

  • 8-10 years of relevant experience in brand marketing development.
  • Expert-level understanding of branding, business, and strategic planning.
  • Excellent analytical, critical thinking, and communication skills.

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