Senior Brand Marketing Manager

1 month ago

Hong Kong, Central and Western District, Hong Kong SAR China De'Longhi Group Full time

Job Responsibilities

As a key member of our brand marketing team, you will be responsible for driving an integrated 360 sales and marketing plan for our brands on all E-commerce platforms. Your primary goal will be to develop more consistent brand digital content and drive partnership campaigns with key strategic customers through comprehensive annual planning.

About the Role

In this role, you will be responsible for:

  • Digital (Social and Media) Marketing: Develop and implement a digital marketing strategy to increase brand visibility and engagement on social media platforms.
  • Support Brand Team: Collaborate with the brand team to create social content that aligns with the brand direction and messaging.
  • Content Planning: Work with the creative agency to develop a yearly content plan and monthly content calendar.
  • Advertising: Align with the brand team to determine advertising budget and target audience, and work with the advertising agency to create a monthly advertising plan.
  • ROI Analysis: Review advertising effectiveness and refine the plan to improve ROI with the advertising agency on a monthly basis.
  • Social Media Management: Manage social media accounts for assigned brands and collect consumer insights (social listening) to share with the brand team for future brand revisions.
  • Live Streaming: Design insight-driven topics and execute live streaming broadcasts to engage with the target audience.
  • Omni-channel Brand Experience: Enhance the omni-channel brand experience by optimizing brand visibility on all E-commerce platforms.
  • E-commerce Marketing: Optimize the best brand visibility at all E-commerce platforms through regular store checks and work with the brand team to optimize brand and product search in all E-commerce platforms.

About You

We are looking for a highly motivated and experienced brand marketing professional who is passionate about the coffee/consumer appliances category. The ideal candidate will have a bachelor's degree, 5 years of brand marketing work experience, strong team work spirit, good influencing skills, and be open-minded and creative to drive innovative ideas.

Requirements

  • Bachelor's degree holder
  • 5 years' brand marketing work experience
  • Passionate in coffee/consumer appliances category
  • Strong team work spirit
  • Good influencing skill
  • Be open-minded and creative to drive innovative ideas
  • Fluent spoken and written English and Chinese

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