Senior Brand Marketing Executive

5 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Luxasia Full time

Luxasia, a leading beauty omnichannel distribution platform in Asia Pacific, offers an exciting career opportunity for a Senior Brand Marketing Executive to support the growth of over 100 luxury beauty brands.

About Us

We are a dynamic and diverse team of 2000 talents that shape the face of luxury beauty and delight consumers across our growing footprint of 15 markets. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management.

Key Responsibilities

  • Develop and implement comprehensive marketing strategies to drive business growth and achieve target sales.
  • Organize and execute offline and online sales events and promotions to drive traffic sales in both retail stores and e-commerce platforms.
  • Collaborate with sales and retail operations teams to optimize visual merchandising strategies, including compelling in-store displays, signage, and promotional materials.
  • Manage CRM campaigns to improve member acquisition, retention, and other business objectives.
  • Implement and support O2O strategies to develop customer communications via omni-channels for CRM programs, including shop level, website, email, SMS, and internal and external platforms.
  • Develop and manage content for both internal communications materials and external social media platforms.
  • Maintain relationships with key partners, including media, shopping malls, banks, and payment companies.
  • Generate innovative ideas for marketing activities to enhance customer awareness and engagement.

Requirements

  • Degree in Marketing, Communications, or related field with at least 5 years of experience in Retail Marketing, Advertising, and Corporate Communications.
  • Strong exposure to FMCG/retail industry preferred.
  • Familiarity with dynamic online and offline marketing/advertising strategies.
  • Experience in managing CRM and loyalty programs.
  • Able to work in a fast-paced environment with ability to adapt to changes.

Estimated Salary: SGD $80,000 - $120,000 per annum



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