Marketing Executive

3 weeks ago

Hong Kong, Central and Western District, Hong Kong SAR China Hill's Pet Nutrition Full time
Job Description:

The Marketing Executive will be responsible for developing and executing brand plans and strategies to maximize brand awareness and achieve business goals. This includes working with media and creative agencies to develop strategic media plans and advertising assets.

The ideal candidate will have a strong understanding of the pet food industry and be able to analyze data to identify growth opportunities and make recommendations to cross-functional teams.

Key Responsibilities:

  • Develop and execute brand plans and strategies to maximize brand awareness and achieve business goals
  • Work with media and creative agencies to develop strategic media plans and advertising assets
  • Manage ad hoc branding related projects when required
  • Develop shopper campaigns for strategic core SKU and NPD to drive online and offline SOM growth
  • Create or customize shopper programs that help drive traffic, loyalty, conversion, and basket size
  • Work in collaboration with key accounts and marketing functions to ensure alignment and execution in line with brand strategies
  • Develop fact-based sell stories that enable the successful sell-in of shopper marketing programs

Principal Duties and Responsibilities:

  • Work together with Senior Brand Manager to build consumer demand through in-depth knowledge of the market, channels, brand, and the consumers
  • Assist to plan, develop, execute, and monitor various online and offline marketing campaigns, including digital and social marketing, events, partnership, merchandising activities, etc., in line with brand strategies to maximize brand awareness and achieve business goals
  • Work with internal digital teams to revamp websites and develop customer journeys to drive consumer loyalty
  • Work with creative agencies to develop impactful advertising assets to drive consumer demand among pet parents and veterinary profession partners
  • Work closely with the Professional and Veterinary Affairs team on material development for Veterinary customers, with e-commerce teams to help build strong demand generation plans, with customer development teams to manage annual budgets, and manage ad hoc branding related projects when required

Requirements:

  • Bachelor's Degree in Marketing, Brand Management, Business Administration, or related disciplines
  • Full-function marketing management and execution experience
  • Preferable experience in FMCG, retail (FMCG), nutrition
  • Familiarity with the pet food business is a plus
  • Experience in consumer marketing is a plus
  • Immediate availability is highly preferred

Skills:

  • Fluent in Cantonese and English
  • Demonstrated ability to effectively manage marketing plan execution with attention to details and strong multitasking capability
  • Ability to think strategically and to identify and resolve problems
  • Ability to manage stressful situations effectively and maintain a positive attitude
  • Good interpersonal skills
  • Excellent communication skills (internal and external, all levels)
  • Pursues win-win solutions with persistence, compromise, and respect
  • Uses shopper and consumer insights to develop commercial recommendations that result in optimized consumption
  • Works effectively across functions, channels, and categories to align priorities, solve problems, optimize resources, and drive effective execution
  • Digitally savvy and curious, understands the dynamics of eCommerce
  • PC knowledge in MS Excel, Word, and PowerPoint and Chinese processing

Leadership Competencies:

  • Consumer/Customer Focused

Functional Competencies:

  • Cross-Organizational Collaboration
  • Consumer and Shopper Insight
  • Brand Management

Working Relationships:

  • Does this position supervise: No
  • Reporting to Senior Brand Manager
  • Finance team
  • Customer Development team
  • Customer Service & Logistics team
  • Professional Veterinary Affairs team
  • Hill's Asia Regional and Global teams
  • Outside working relationships include Advertising/Promotions/Public Relations agencies

Travel Requirements:

Expected percentage of travel: 0%

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