Senior Marketing Executive
5 days ago
We are a forward-thinking company dedicated to health and wellness, headquartered in Hong Kong and operating globally. Our diverse portfolio of established brands includes Dr. Choice, Naturo Vita, and Tea Chateau, with a constant expansion of product offerings reaching markets worldwide.
Position OverviewWe are seeking a dynamic and experienced Senior Marketing Executive to play a key role in shaping our overall marketing direction and executing innovative campaigns to achieve our business objectives. As a Senior Marketing Executive, you will have the opportunity to shape and elevate our brand identity, engage with our target audience, and drive the success of our marketing campaigns.
Key Responsibilities- Develop and execute brand strategies that align with our business objectives, contributing to the development of brand positioning, messaging, and visual identity guidelines.
- Conduct market research to identify emerging trends, consumer insights, and competitive landscape, utilizing data-driven insights to refine marketing strategies and optimize campaign performance.
- Oversee the entire life cycle of a product, from conception to retirement, ensuring successful planning, development, launch, and maintenance while collaborating with cross-functional teams and implementing effective strategies.
- Collaborate with internal stakeholders, such as sales, product development, and design teams, to align marketing efforts with overall business objectives, building and maintaining relationships with external partners, agencies, and vendors.
- Establish key performance indicators (KPIs) and metrics to measure the success of marketing initiatives, monitoring and analyzing campaign performance, providing regular reports and recommendations for improvement.
- Bachelor's degree in Business Administration or Marketing related subjects.
- 2+ years of experience in product marketing and brand management in the consumer goods industry.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Strong analytical skills with the ability to use data to drive decision-making.
- Proactive, self-motivated, and creative team player with strong business acumen.
- Knowledge of market trends and consumer insights, with the ability to use data to inform brand strategy.
- Be part of a pioneering company dedicated to health and wellness.
- Engage in innovative projects that push the boundaries of innovation.
- Opportunities for professional growth and development.
- Flexible working schedule that promotes work-life harmony.
- Causal wear every day.
- Collaborate with a talented and diverse team.
- Exclusive employee discounts on our products and more.
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