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APAC Marketing Director

2 months ago

Hong Kong, Central and Western District, Hong Kong SAR China Executive Access Full time
Executive Access

Our client is a leading international asset manager with a growing business in ETF solutions. They partner closely with institutional and intermediary clients to provide global ETF solutions. To cope with the business growth, they're now adding a new head of marketing for ETF business to lead regional marketing initiatives, including product marketing, marketing campaigns, client events, and other analytics.

Job Description:

Key Responsibilities:

  • Design, drive, and execute marketing campaigns to support Asia ETF business priorities;
  • Work closely with regional ETF sales team to align with business objectives, marketing plans, and other strategic directions;
  • Actively participate in new fund launches from product marketing's perspective;
  • Lead and plan for client events, sponsorships to conferences, and other educational events for regional ETF promotions;
  • Proactively work with regional and global stakeholders to identify areas for leverage and synergies;
  • Utilize company's tools in digital marketing to further enhance client engagements;
  • Ensure all marketing initiatives and communications are properly controlled, according to internal guidelines and regulatory requirements.
Requirements:

Essential Qualifications:

  • At least 8-10 years of experience in regional marketing function within financial institutions, including banks, asset management, and wealth management firms;
  • Demonstrated ability to work effectively with regional and global stakeholders;
  • Proven track record in developing and executing strategic marketing plans to foster a growing business;
  • Excellent communication skills in English, Cantonese, and Mandarin are highly preferred;
  • Collaborative and influential across counterparties, while being independent and proactive.