Marketing Manager, APAC
5 days ago
This is a contract position in the APAC marketing department for a 6-month maternity leave cover. The successful candidate will be responsible for planning and executing campaigns and programs across the North Asia and SE Asia regions to drive business growth and retention.
About the Role
The APAC marketing team consists of a total of 6 marketing professionals who oversee different territories across the continent. This position reports to the Growth Marketing Director based in Singapore and will work closely with regional sales leaders to define and identify relevant go-to-market strategies.
Key Responsibilities
- Develop and execute marketing campaigns and programs to drive business growth and retention
- Manage regional events execution and budget management
- Work closely with sales team on targeting, segmenting, and messaging of prospective clients
- Develop and edit marketing materials, including localized content and communications
- Prepare reports to track campaign activity and outcomes
Requirements
- Minimum of 3 years of field marketing/events/project management experience
- Sound working knowledge and experience in CRM systems, preferably Salesforce
- Sound understanding of project management methods needed to manage programs from end-to-end, within budget
- Sound analytical and reporting skills and attention to accuracy, process-oriented
- Digital fluency in Microsoft Office, Google-based platforms, and design tools (Adobe Suite, Canva)
Desired Qualifications
- Industry experience marketing B2B software or financial products
- Strong communicator and experience in communications marketing
- Management experience is a plus
- Autonomous and with good initiative
- Fluent in written and spoken English, Chinese (Traditional & Simplified)
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