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Senior Account Manager

2 months ago

Hong Kong, Central and Western District, Hong Kong SAR China Burson APAC Full time
About Burson APAC

Burson APAC is a global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future.

The Role

As a Senior Account Executive, you'll be responsible for managing a portfolio of clients and playing a key role in ensuring the successful execution of client activities. You'll contribute to Burson APAC's performance by supporting senior team members and leaders in managing client relationships, exceeding client expectations, generating new business, and developing high-performing teams.

Key Responsibilities
  • Client Relationship Management
    • Play an active role in supporting the senior team members in planning and quality implementation of PR initiatives for a group of accounts within time and budget constraints.
  • Content Creation
    • Support the senior team in developing quality materials such as press releases, bylines, briefing books, etc.
  • Media Relations
    • Maintain relationships with prominent media members within and outside your clients' industries, staying current on any news that can benefit clients.
  • Reporting and Communication
    • Be responsible for creating professional, actionable client-facing communications, status reports, campaign summary reports and general account activity reports.
  • New Business Development
    • Participate in new business development, including brainstorming and research.
  • Team Collaboration
    • Be an effective team player and contribute to an inclusive working environment that welcomes opinions, ideas and suggestions from all sources.
  • ESG Experience
    • Experience or interest in ESG issues is preferred.
Requirements
  • Degree qualifications with at least 2 years of relevant experience in corporate communications/public affairs in PR agency.
  • Great media relations with regional and local media across sectors.
  • Experience in dealing with cross-market counterparts is a plus.
  • Experience handling regional/international accounts is a plus.
  • Excellent written and verbal communication skills in English and Cantonese are essential.

*The job description is a summary of typical job functions and is not an exhaustive list of possible duties. The jobholder's responsibilities and duties may differ from those outlined above. Other duties, as assigned, may be part of the job.

Burson APAC is committed to diversity, equity and inclusion. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work.