Marketing Manager

3 weeks ago

Hong Kong, Central and Western District, Hong Kong SAR China Deckers Brands Full time
Job Title: Assistant Marketing Manager - APAC

Job Summary:

We are seeking an experienced Assistant Marketing Manager to join our team in APAC. The successful candidate will be responsible for driving and executing the marketing strategy for HOKA across APAC markets.

Key Responsibilities:

  • Develop and execute integrated marketing communication plans to achieve commercial and brand development objectives across all channels.
  • Manage the process of localising the global marketing strategy for HOKA, create specific local campaigns, and ensure the market achieves the commercial and brand development objectives across all channels.
  • Identify the APAC marketing needs and present these to the Global team. Where necessary, manage the creation of local marketing tools with the distributor teams.
  • Review marketing budget allocations by market by channel in collaboration with Senior Marketing manager; providing monthly, quarterly, and annual reviews to APAC leadership team.
  • Ensure distributors deliver all marketing activity and KPIS within the agreed budget and global strategy according to the different market maturity levels.
  • Create, plan, and deliver on the regional critical path and marketing calendars.
  • Manage the Social Marketing Calendars and Digital Media plans to deliver on the social plans across all platforms in line with the seasonal marketing objectives that have been set.

Requirements:

  • 6-7 years' experience of representing a global brand in a market.
  • Sport brand experience would be beneficial, especially within the footwear industry.
  • University degree or equivalent marketing/journalism/Digital/Public Relations background.
  • Fluent/Native English speaker, Korean language preferred.
  • Familiar with Adobe Photoshop.

What We Offer:

As a member of our team, you will have the opportunity to work with a global brand, develop your skills and expertise, and contribute to the success of our marketing efforts in APAC.

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