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Marketing Manager

2 months ago

Hong Kong, Central and Western District, Hong Kong SAR China Classy Wheeler Limited Full time
Job Title: Assistant Marketing Manager (Fixed-line) (SME Requisition and Retention)

About the Role:

We are seeking a highly motivated and experienced Assistant Marketing Manager to join our team at Classy Wheeler Limited. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive business growth and achieve performance targets.

Key Responsibilities:

  1. Develop and implement marketing plans and strategies to achieve business objectives and drive revenue growth.
  2. Design and execute targeted marketing campaigns to acquire new customers and retain existing ones.
  3. Collaborate with internal departments and external partners to develop customer-oriented marketing programs and logistics.
  4. Track and analyze marketing performance metrics to inform future marketing strategies.
  5. Conduct regular performance reviews with sales channels to fine-tune sales approaches and marketing programs.
  6. Collect customer feedback and continuously improve customer communications.

Additional Responsibilities:

  1. Launch quarterly marketing programs and campaigns to drive new acquisition, win back, and upgrade of ICT solutions.
  2. Prepare monthly in-depth analysis of existing customer spending and market trends to inform business decisions.
  3. Conduct analysis of existing line base revenue by segment and devise customer management approaches for retention and upsell.
  4. Liaise with sales teams on day-to-day cross-products offering and pricing, and conduct sales briefings for services and program updates.
  5. Explore possible solution partners to devise solution packages and manage vendor relationships.
  6. Be responsible and accountable for team's incremental revenue target.
  7. Work closely with marcom colleagues on awareness and communication campaigns, such as seminars, events, collateral production, and website content maintenance.

Requirements:

  1. Bachelor's degree in Marketing or related disciplines.
  2. At least 5 years' relevant B2B marketing experience, preferably in telecommunications or IT industry.
  3. Strong project management skills, attention to detail, and ability to meet tight deadlines.
  4. Creative, positive-thinking, good business sense, analytical abilities, and presentation skills.
  5. Proficient in MS office applications (MS Word, Excel, PowerPoint).
  6. Good command of written and spoken English and Cantonese.
  7. Candidate with more experience will be considered as Marketing Manager.
Job Title: Senior Marketing Executive (Fixed-line/Broadband)

About the Role:

We are seeking a highly motivated and experienced Senior Marketing Executive to join our team at Classy Wheeler Limited. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive business growth and achieve performance targets.

Key Responsibilities:

  1. Develop and implement marketing plans and strategies to achieve business objectives and drive revenue growth.
  2. Design and execute targeted marketing campaigns to acquire new customers and retain existing ones.
  3. Collaborate with internal departments and external partners to develop customer-oriented marketing programs and logistics.
  4. Track and analyze marketing performance metrics to inform future marketing strategies.
  5. Conduct regular performance reviews with sales channels to fine-tune sales approaches and marketing programs.

Additional Responsibilities:

  1. Perform data extraction and lead generation.
  2. Track and analyze marketing campaigns.
  3. Coordinate and monitor the maintenance, integrity, and security of databases.
  4. Conduct user acceptance testing and communicate requirements to the IT department.

Requirements:

  1. Bachelor's degree in Marketing, Business Administration, or related discipline.
  2. At least 2 years of marketing experience, preferably in telecommunications/ICT industry.
  3. Possess excellent data analytical skills.
  4. Creative, self-motivated, good communication skills, and attention to detail.
  5. Ability to work under pressure, manage multiple marketing programs with tight deadlines.
  6. Proficient in MS office applications.
  7. Good command of written and spoken English and Cantonese.
  8. Candidate with more experience will be considered for a senior role.