Operational Marketing Manager
4 days ago
Job Summary
We are seeking a highly skilled Operational Marketing Manager to join our team in APAC markets. As a key member of our regional marketing team, you will be responsible for building and implementing regional operational marketing strategies to drive business growth and maximize brand visibility.
Key Responsibilities
- Work closely with the Regional Director and HQ team to develop and execute regional marketing strategies.
- Optimize marketing resources to reach business objectives and drive market shares.
- Develop new business opportunities to enhance brand image and identity.
- Partner with cross-functional teams to develop integrated marketing and trade plans.
- Analyze new launches and promotion results to provide insights and recommendations for campaign optimization.
- Manage budget allocation, planning, and follow-up to track monthly expenses.
Visual Merchandising
- Develop Visual Merchandising guidelines to ensure consistency and uphold of brand image.
- Challenge markets to enhance brand image and supervise new store developments.
Pricing
- Work with the Regional Director, Finance, and Business & Operations team to define regional pricing strategy and price list.
Reporting and Analysis
- Prepare monthly and quarterly reports, launch reports, and business presentations as requested by the Regional Director.
Team Management
- Manage internal team communication on various projects between HQ and Regional Offices.
- Manage a team of 5 across Operational Marketing and Visual Merchandising.
Qualifications
- Bachelor degree holder or equivalent.
- Minimum 8 years of relevant marketing experience in the perfume and beauty or luxury retail industry.
- Passion for Fragrances, Cosmetics, and the Hermès Universe.
- Entrepreneurial mindset, creative thinker, self-motivated.
- Effective communication and interpersonal skills.
- Proficiency in English, fluency in French or another Asian language is an advantage.
- Proficient in MS office software, including but not limited to Excel and PPT.
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