Operational Marketing Manager

1 month ago


Hong Kong, Central and Western District, Hong Kong SAR China Hermès Full time

Job Summary

We are seeking a highly skilled Operational Marketing Manager to join our team in APAC markets. As a key member of our regional marketing team, you will be responsible for building and implementing regional operational marketing strategies to drive business growth and maximize brand visibility.

Key Responsibilities

  • Work closely with the Regional Director and HQ team to develop and execute regional marketing strategies.
  • Optimize marketing resources to reach business objectives and drive market shares.
  • Develop new business opportunities to enhance brand image and identity.
  • Partner with cross-functional teams to develop integrated marketing and trade plans.
  • Analyze new launches and promotion results to provide insights and recommendations for campaign optimization.
  • Manage budget allocation, planning, and follow-up to track monthly expenses.

Visual Merchandising

  • Develop Visual Merchandising guidelines to ensure consistency and uphold of brand image.
  • Challenge markets to enhance brand image and supervise new store developments.

Pricing

  • Work with the Regional Director, Finance, and Business & Operations team to define regional pricing strategy and price list.

Reporting and Analysis

  • Prepare monthly and quarterly reports, launch reports, and business presentations as requested by the Regional Director.

Team Management

  • Manage internal team communication on various projects between HQ and Regional Offices.
  • Manage a team of 5 across Operational Marketing and Visual Merchandising.

Qualifications

  • Bachelor degree holder or equivalent.
  • Minimum 8 years of relevant marketing experience in the perfume and beauty or luxury retail industry.
  • Passion for Fragrances, Cosmetics, and the Hermès Universe.
  • Entrepreneurial mindset, creative thinker, self-motivated.
  • Effective communication and interpersonal skills.
  • Proficiency in English, fluency in French or another Asian language is an advantage.
  • Proficient in MS office software, including but not limited to Excel and PPT.


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