Global Marketing Operations Lead

1 month ago


Hong Kong, Central and Western District, Hong Kong SAR China Hermès Full time
About Us

Hermès is a renowned luxury fashion brand with a rich heritage of craftsmanship and elegance.

Job Title

Operational Marketing Manager

Salary

$120,000 - $180,000 per annum based on experience and location.

Job Description

We are seeking an experienced Operational Marketing Manager to join our team in APAC. The successful candidate will be responsible for developing and implementing regional operational marketing strategies, optimizing marketing resources, and driving business objectives.

Responsibilities
  • Collaborate with the Regional Director and HQ Team to build and implement regional operational marketing strategies for all APAC markets.
  • Optimize and adapt marketing resources to each market and distribution channel to reach business objectives.
  • Develop new business opportunities to drive market shares, rankings, and maximize brand visibility in the region.
  • Formulate and share vision and strategies within the team to further develop the brand's image and identity.
  • Partner closely with cross-functional teams within the regional team, HQ, and markets to develop integrated marketing & trade plans, animation guidelines, and A&P budget follow-ups.
  • Analyze new launches and promotion sell-out results, provide insights, and recommendations for campaign optimization.
  • Responsible for budget allocation, planning, and follow-up, tracking and managing monthly expenses.
Visual Merchandising Responsibilities
  • Develop Visual Merchandising guidelines, align, and monitor VM standards across all doors to ensure consistency and uphold of brand image.
  • Challenge the markets and enhance brand image; supervise new store developments and maintenance projects.
Pricing Responsibilities
  • Work closely with the Regional Director, Finance, and Business & Operations team to define the Regional pricing strategy and price list for each client.
Reporting and Analysis Responsibilities
  • Prepare monthly and quarterly reports, launch report analysis, business presentations as requested by the Regional Director.
Team Management Responsibilities
  • Manage internal team communication on various projects between HQ and Regional Offices.
  • Manage a team of 5 across Operational Marketing and Visual Merchandising.
Qualifications
  • Bachelor degree holder or equivalent.
  • Minimum 8 years of relevant marketing experience in the perfume and beauty or luxury retail industry.
  • Passion for Fragrances, Cosmetics, and for the Hermès Universe.
  • Entrepreneurial mindset, creative thinker, self-motivated.
  • Effective communication and interpersonal skills.
  • Proficiency in English, fluency in French or another Asian language is an advantage.
  • Proficient in MS office software, including but not limited to Excel and PPT.


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