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APAC Brand Marketing Professional

1 month ago

Hong Kong, Central and Western District, Hong Kong SAR China King Deux Search & Consulting Full time
Senior Trade Marketing Manager - APAC Region

About the Role:

We are seeking a highly experienced Senior Trade Marketing Manager to join our team in the APAC region. As a key member of our marketing department, you will be responsible for developing and executing comprehensive marketing strategies that drive brand growth and revenue.

Key Responsibilities:

  • Contribute to the development of annual marketing plans for the APAC region, ensuring alignment with company goals and compliance with tobacco regulations.
  • Act as a marketing consultant for stakeholders, identifying market opportunities and crafting strategies to achieve overall business objectives.
  • Foster strong relationships with Country Managers across the Asia Pacific and GTR regions to implement brand education initiatives and enhance product understanding among retailers and consumers.
  • Monitor and evaluate the performance of marketing initiatives, making data-driven decisions to optimize strategies and improve results.
  • Collaborate with the HQ Marketing team to drive growth and brand presence, leveraging expertise in trade marketing (B2B/B2B2C), product management, and brand management.
  • Develop and manage budgets to track success and optimize marketing efforts, ensuring alignment with strategic goals.

Requirements:

  • Bachelor's degree in Business Administration with a focus on Marketing and Sales, or equivalent.
  • A minimum of 5-7 years of experience in marketing or trade marketing, with a proven track record in brand and product management within the FMCG sector, particularly in food, beverage (wine & spirits), or tobacco industries.
  • Hands-on experience in trade marketing (B2B/B2B2C), product management, and brand management, with digital marketing skills being a significant advantage.
  • Proven ability to manage multiple brands effectively and drive their growth, with a strong background in managing internal and external stakeholders.
  • Fluency in spoken and written English and Cantonese is essential, with excellent communication and interpersonal skills.

About You:

You will be an experienced marketing professional with a passion for driving brand growth and revenue in the APAC region. You will have a solid understanding of trade marketing principles, with expertise in product management and brand management. Your excellent communication and interpersonal skills will enable you to build strong relationships with internal and external stakeholders.

What We Offer:

We offer a competitive salary range of $120,000 - $180,000 per annum, depending on experience, plus benefits and opportunities for professional growth and development.