Senior Marketing Manager for APAC Markets

1 month ago

Hong Kong, Central and Western District, Hong Kong SAR China Deckers Brands Full time
Drive Marketing Strategy Across APAC

We are seeking a seasoned Senior Marketing Manager to drive and execute the marketing strategy for HOKA across APAC markets. As a key member of our team, you will be responsible for developing and executing an integrated marketing communication plan to maximize digital and social media impact.

About the Role

This strategic role will involve liaising with distributor partner's marketing teams as well as agencies in the respective markets, overseeing retail marketing, development of strategic marketing pop ups and event plans, and content localization in line with the brand guidelines and tone of voice.

Your Key Responsibilities

  • Develop and execute seasonal marketing plans for HOKA across APAC in alignment with the global strategy, regional commercial plans, and regional marketing strategy.
  • Provide direction and advise on Planning, Managing and coordinating the effective development and implementation of the distributor marketing plans.
  • Identify brand development opportunities and oversee the development and creation of localised digital content and tools wherever required.
  • Set clear objectives and KPIs with the distributors to deliver in line with the agreed marketing spend.
  • Work directly with local markets and merchandising teams in planning, executing, sharing of best practices, and identifying successful initiatives across all touch points.
  • Ensure an omni-channel approach by managing the communication of plans across market and business channel.
  • Assist the markets in setting the seasonal objectives for the region to be implemented with all PR and Media partners across the region.
  • Involvement in key press, events, and retail launches in each market.

You Will Have:

  • 6-7 years' proven marketing experience representing a brand, preferably in a sporting goods category, having managed integrated consumer marketing.
  • Enthusiasm, inspiration, and drive to deliver strong brand building initiatives.
  • A greater understanding and awareness of the latest online and youth trends with an extensive knowledge of social media and its use in brand reputation, customer acquisition, and brand advocacy.
  • The ability to work cross-functionally with several teams and external agencies.
  • Excellent verbal and written communication skills.
  • Commercially aware.
  • Familiarity with multiple mobile and tablet operating systems, including Android, iOS, and RIM.
  • Fluent/Native English speaker, Korean language preferred.
  • Familiar with Adobe Photoshop.

Salary Estimate:$90,000 - $110,000 per year

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