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Marketing Director for APAC Region

1 month ago

Hong Kong, Central and Western District, Hong Kong SAR China SummitNext Technologies Sdn Bhd Full time
About the Role:

We are seeking a seasoned marketing leader to spearhead our marketing efforts in the Asia-Pacific region. This critical role is based in Thailand and requires a marketing professional with extensive experience in the Online Gambling, Trading, or Online Gaming industries. The ideal candidate will have a strong background in 360-degree marketing, with a focus on lead generation, branding, and events.

Key Responsibilities:
  • Develop and Implement Marketing Strategy
    • Craft and execute a comprehensive 360-degree marketing strategy that drives lead generation, brand awareness, and customer acquisition.
    • Leverage data-driven insights to optimize campaigns across various channels, ensuring alignment with business objectives.
  • Lead Generation
    • Design and implement effective lead generation campaigns tailored to the Online FX & CFDs Trading market, with a focus on the APAC region.
    • Utilize digital marketing tools and techniques to enhance lead quality and conversion rates.
  • Brand Management
    • Strengthen brand positioning within the competitive online trading landscape.
    • Oversee the development and implementation of brand guidelines to ensure consistency across all marketing materials and platforms.
  • Event Management
    • Plan, coordinate, and execute industry events, webinars, and conferences to elevate brand presence and engage with key stakeholders.
    • Work closely with sales and product teams to create impactful event strategies that drive business growth.
  • APAC Market Focus
    • Lead marketing initiatives with a strong emphasis on the APAC region, tailoring strategies to local market nuances and consumer behavior.
    • Collaborate with regional teams to ensure marketing efforts resonate with target audiences.
  • Team Leadership
    • Build, mentor, and lead a high-performing marketing team, fostering a culture of innovation, collaboration, and excellence.
    • Manage marketing budgets effectively, ensuring optimal allocation of resources to achieve strategic goals.
Salary: $80,000 - $120,000 per annum

The estimated salary range is based on industry standards and the level of experience required for this role. We offer a competitive package that includes a comprehensive benefits program and opportunities for career growth and development.

Required Skills and Qualifications:
  • Industry Experience:
    • Proven marketing leadership experience within the Online Gambling, Trading, or Online Gaming industries.
    • In-depth knowledge of 360-degree marketing strategies, including lead generation, branding, and event management.
  • Language Skills:
    • Fluent in Chinese, with strong communication skills in both written and spoken Chinese.
    • Proficiency in English is also required.
  • Regional Expertise:
    • Extensive experience in marketing within the APAC region, with a deep understanding of local markets and consumer behavior.
  • Leadership and Management:
    • Strong leadership skills with a track record of building and managing high-performing marketing teams.
    • Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously.
  • Analytical and Strategic Thinking:
    • Data-driven approach to decision-making with a focus on achieving measurable results.
    • Strategic thinker with the ability to translate business goals into actionable marketing plans.
Why Join Us?
  • Innovative Environment: Be a part of a cutting-edge platform in the fast-paced world of online trading.
  • Growth Opportunities: Take on a leadership role with the potential to make a significant impact on the company's growth and success.
  • APAC Focus: Work in a role that offers the opportunity to shape marketing strategies for a diverse and dynamic region.