Marketing Specialist for APAC Region at Fitch Group

4 days ago

Hong Kong, Central and Western District, Hong Kong SAR China Fitch Group, Inc. Full time

We are seeking a Marketing Specialist to join our team in the Asia-Pacific region. This role will be part of our global Marketing organization, responsible for planning and executing fully integrated marketing strategies to create brand differentiation and support our global businesses.

Job Description

The Marketing team collaborates closely with stakeholders to understand their business objectives, enabling the planning and execution of effective go-to-market programs with the appropriate marketing mix. We cover a wide range of marketing disciplines, including content and product marketing, marketing analytics, event strategy, advertising and branding, as well as marketing operations.

Key Responsibilities
  • Work with regional marketers to provide marketing expertise for Fitch Ratings' APAC Business Relationship Management (BRM) group, consulting with business partners and advising key stakeholders on an optimal communications and marketing mix.
  • Support BRM by coordinating marketing programs and underlying tactics, including email campaigns, content development, events, and advertising. Coordinate with the global events team, email campaigns team, and internal Graphics & Design team to execute strategies and develop deliverables.
  • Partner with Fitch analytical specialists in the region to effectively position key thought leadership and intellectual capital, ensuring the business fully maximizes our premium research content for business development purposes. Additionally, amplify key intellectual capital to raise brand visibility in strategic markets, coordinating with Fitch Group marketing resources (digital media, CRM, multi-media, press, etc.).
  • Analyze the results of marketing campaigns by collecting data and deriving insights to help our business partners make more informed decisions.
Requirements

To be successful in this role, you will need:

  • A Bachelor's degree in marketing, communications, or a similar field.
  • Minimum of 5 years of marketing experience within financial services, preferably B2B; relevant experience in ratings/fixed income market is an advantage.
  • Strong command of spoken and written English.
  • Proven experience with digital marketing, including digital advertising, account-based marketing, social media (Twitter, LinkedIn, Facebook, Weibo, WeChat, etc.), content marketing, and website SEO/SEM.
  • Regional market experience and understanding of business culture and mindset in the region is essential.
  • Proven ability to work with various parties and demonstrate strong interpersonal skills, as the role will be liaising with stakeholders and team members internally and vendors externally.
  • Proficiency in MS Office, Marketo, and Salesforce; experience with Jira, Hootsuite, Power BI and Content Management Systems is preferred.
What We Offer

This role provides the opportunity to work within a global organization, offering significant exposure to regional markets and enhancing your international experience. You will have the chance to collaborate with diverse and talented teams, including business partners, regional marketers, and global marketing teams, fostering a collaborative and inclusive work culture. In addition, you will gain wide-ranging exposure to various marketing disciplines, promoting robust professional development.

Salary Information

The estimated salary for this role is $80,000 - $120,000 per year, depending on location and experience.

About Us

Fitch Group is a global leader in financial information services with operations in more than 30 countries. Wholly owned by the Hearst Corporation, we are comprised of three main businesses: Fitch Ratings | Fitch Solutions | Fitch Learning. We are committed to providing global securities markets with objective, timely, independent and forward-looking credit opinions. To protect our credibility and reputation, our employees must take every precaution to avoid conflicts of interests or any appearance of a conflict of interest.

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